... unsolicited online ads.
Rubicon Project, an online advertising technology firm based in Los Angeles, has harnessed the latest technology to help it's clients optimise advertising revenues for websites.
Earlier this week the firm announced the private beta launch of Project Awesome, a consumer-centric solution that enables users to control their own digital advertising experience.
According to Frank Addante, CEO and founder of Rubicon Project: “People recently have been given a choice with ad blockers, although their choice has been limited, either to see all ads or block all ads".
Concludes Mr Addante: "That's not ideal for consumers, advertisers, publishers and application developers.”
Read the original unabridged MediaPost.com article.
[Estimated timeframe:Q4 2016]
MTT log date:
Dec 08, 2016
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is then summarised and, where appropriate, enhanced with additional information.