2,134 Marketing Trends identified as at Dec 08, 2016

2616
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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 08/12/2016

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Marketers Cede Control of Online Ads to Consumers

Trend Summary:  A Los Angeles based online advertising technology firm aims to give consumers control over digital ads.


Online marketers are unlikely to be overjoyed at the launch of Project Awesome, new technology that enables consumers to gain control over ...

......

... unsolicited online ads.

Rubicon Project, an online advertising technology firm based in Los Angeles, has harnessed the latest technology to help it's clients optimise advertising revenues for websites.

Earlier this week the firm announced the private beta launch of Project Awesome, a consumer-centric solution that enables users to control their own digital advertising experience.

According to Frank Addante, CEO and founder of Rubicon Project: “People recently have been given a choice with ad blockers, although their choice has been limited, either to see all ads or block all ads".

Concludes Mr Addante: "That's not ideal for consumers, advertisers, publishers and application developers.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7048

Amazon's Latest Gamechanger: 'Just Walk Out Supermarkets'

Trend Summary: Amazon's latest ground-breaking project promises "Just-Walk-Out" Supermarkets


Just as Amazon founder and ceo Jeff Bezos disrupted the cosy cabal of book publishers back in 1994, the bucaneering business whizz is on course to play havoc with the ...

......

... world of supermarket shopping.

While the e-commerce industry has been waiting wirh bated breath to see what unexpected grocery gizmos Bezos had up his online sleeve, he has just pulled a fast one with the advent of Amazon Go, a brick-and-mortar supermarket with no queues and no checkouts.

The company's “Just walk out” technology enables consumers to simply toss items in their bag and then leave the store. This is driven by the latest developments in computer vision, sensor fusion, and deep learning.

Says Amazon in a company statement: “Four years ago we asked ourselves, 'What if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?” The answer to that retorical question is a resounding "yes".

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7046