2,134 Marketing Trends Recorded as at Today Apr 23, 2018

2828

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 23/04/2018

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Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

......
[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

......
[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7364