2,134 Marketing Trends identified as at Jan 16, 2018

2787
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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 16/01/2018

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Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

......

... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7302

Creative Agencies Will Lead Media Strategy in 2018

Trend Summary: Creative Ad agencies will lead media strategy in 2018.


According to an article in today's Advertising Age, CMOs have two primary concerns when it comes to media: value and impact. Moreover these concerns ... 

 

......

... need to come at the right cost and deliver the required results. 

Historically, there's been a line in the sand between media and creative - distinct pieces of the marketing mix that address CMO's concerns.

Media agencies had the buying power to command better prices and the infrastructure to execute. On the other hand creative agencies knew how to make the content that determined if media actually succeeded at making an impact.

On one hand, the diverse media landscape and resultant battle for consumer attention has made integrated thinking tantamount in importance.

On the other,hand the rising tide of programmatic buying technology has made the planning, buying and optimisation of media increasingly data-driven and operational in nature.

This conflict is why, in 2018, we'll see a new dividing line with media strategy and creative on one side, and media execution on the other.

Read the original unabridged Adage.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7301