... one and the same time.
As video viewership on digital devices increases, the thirst for live content does likewise. According to Yahoo sixty-four percent of consumers have watched live online videos in the past year.
That's especially true of millennials who want access to these experiences, 41% of whom said live events help to "keep them in the know".
Even more compelling than the massive numberof eyeballs attracted to live programming is that viewers who tap into live video are highly engaged.
Moreover, Yahoo's recent study into the advertising effectiveness of livestreams found that viewers are emotionally engaged with live content and find it valuable because it's content they want to see.
Meantime, brands are getting in on the action. Advertising alongside live video soared by 113% year-on-year, outpacing all other types of digital video.
Read the original unabridged AdWeek.com article.
[Estimated timeframe:Q3 2016]
MTT log date:
Sep 27, 2016
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.