2,134 Marketing Trends Recorded as at Today Jun 18, 2018

2854

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.



Today’s Marketing Trends 18/06/2018

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Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

......
[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7433

The Use of Video is Growing In B2B eMails

Trend Summary: Video use is on the increase in B2B emails a recently published study has found.


According to the 2018 Video In Business Benchmark Report, a recently conducted study by Canadian software company Vidyard, Video usage is on the rise. Currently, companies that publish videos are prolific — generating thirty three releases per month — and boast libraries with 377. Right now, however, only a small minority of B2B brands have yet to ... 

 

 

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[Estimated timeframe:Q1 2018]

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7432