2,134 Marketing Trends identified as at Jul 23, 2017

2746
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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 23/07/2017

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SMS Marketing Set To Soar

Trend Summary: According to a recent survey, 70% of respondents believe SMS marketing is an effective way to gain attention.


The survey, conducted by international trade body The Wireless Association, claims that 70% of respondents believe SMS marketing to be an ...

......

... effective way for an organisation to gain people's attention.

According to research by The Wireless Association, the open rate of text promotions and offers is a massive 98%, whereas the open rate of emails is a mere 22%!

Short Message Service [SMS] marketing s a technique that uses permission-based text messaging to spread promotional messages.

Moreover, claims The Wireless Association, while email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand via two-way SMS dialogue.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

Read the original unabridged TalkBusiness.co.uk article.

 

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Talk-business.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7232

Australian Firm Tears Down Barriers To Online Publishing

Trend Summary: New service converts eMail content into live web pages.


A revolutionary new service branded Publishthis.email has been launched by a hitherto little-known company based in Melbourne Australia. The ground-breaking new service enables marketers to convert ...

......

... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7231