2,134 Marketing Trends identified as at Apr 26, 2017

2707
Drum Media Award

◄ TEST THE ONE-CLICK POWER OF THE TRENDTRACKER SEARCH ENGINE FOR FREE

with a single click on any of the twelve main categories and forty sub-categories in the column on the left of this page. The results will be displayed instantaneously.


◄ A UNIQUE RESOURCE FOR MARKETING PROFESSIONALS

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


◄ EVALUATE

This unique professional resource risk free, we offer 180 days unlimited access to the MTT database at zero cost., To accept this offer, simply click on the Registration link


◄ SITE SECURITY

This website is Norton/VeriSign certified, assuring your security whilst on this site: VeriSign registration number Z201271X. MarketingtrendTracker.com is a brand of FiveSight LLP, registered in the UK (company number OC344690).


Today’s Marketing Trends 26/04/2017

To minimise / maximise the insight just click anywhere within the orange box
HEADLINE PENDING

Trend Summary: Eight marketing technology agencies in Europe and the USA have announced the launch of a global network of B2B agencies.


The venture, branded Martech Global, comprises 26 agencies and 600 clients, its objective being to assist B2B enterprises worldwide with their digital marketing transformation. 

......

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7178

Performance Media Set To Become the "New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold. 


The predicted upheaval isn’t only about recent announcements re audience-based TV ads – the OpenAP consortia from Fox, Turner and Viacom, as well as NBCU’s announcement that it would reserve $1bn of its inventory this year for...

......

... audience based sales. 

According to MediaPost journalist Dave Morgan, this change isn’t just about the big recent announcements about audience-based TV ads. Morgan believes that something even more fundamental is happening in media, and it’s going to have its biggest impact on TV.

The future of TV will be about performance. As media legend Alan Cohen proclaimed when he took over as president-Ceo of independent agency Quigley-Simpson earlier this year: “Performance media is where it’s at. It’s the new programmatic.”

Cohen also believes that performance media will dominates digital advertising, because it can be measured and optimised that way. And performance is what marketers truly want, fundamentally, when they buy.

Read the origninal unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7172