2,134 Marketing Trends identified as at Jan 22, 2017

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 22/01/2017

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US Government Sets Guidelines for Internet of Things

Trend Summary: US Commerce Department sets guiding principles for the coming 'Internet of Things' 


Fears that an uncontrolled 'Internet of Things' [IoT] could emulate the manic Klondyke gold rush of 1896 has led the US government to publish a new set of principles designed to guide ...

......

... IoT initiatives.

The US government aims to be one of the leading IoT consumers and will enable growth with a new set of principles designed to help it do so.

According to Penny Pritzker, secretary of the US Department of Commerce, the general plan is to enable widespread advancement and adoption of IoT products and services.

Explains Ms Pritzker: "The general plan is to enable widespread advancement and adoption of IoT products and services".

She added: “The Internet of Things promises to revolutionise our world, ranging from increasing efficiency and convenience for industry, consumers and government, to improving safety".

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7076

Digital Marketing Trends for 2017

Trend Summary: As a relatively cheap and easily measured marketing resource digital marketing is here to stay.


Given the the current surfeit of online digital resources marketers are spoiled for choice. They can opt either for an inhouse facility or hire a team of... 

......

...  outside experts.

Whichever option marketers choose it is savvy to be aware of the latest trends in digital marketing.

According to Ana Maria De La Cruz, a content media specialist at 4contentmedia, blog posts are one of the best ways to create brand awareness and deliver valuable content for savvy consumers.

Ms De La Cruz also says that businesses which publish a blog generate 67% more leads per month than those that do not. Advises De La Cruz: “It’s not because you don’t have the time or the expertise to blog that you can’t blog.”

She urges that if your business isn't already blogging, start today. A regularly published and updated blog signifies a business that cares not only about its company but also its customers.

Read the orignal unabridged TalkBusiness.co.uk article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7075