2,134 Marketing Trends Recorded as at Today May 27, 2018

2843

◄ TEST THE ONE-CLICK POWER OF THE TRENDTRACKER SEARCH ENGINE FOR FREE

with a single click on any of the twelve main categories and forty sub-categories in the column on the left of this page. The results will be displayed instantaneously.


◄ A UNIQUE RESOURCE FOR MARKETING PROFESSIONALS

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


◄ EVALUATE

This unique professional resource risk free, we offer 180 days unlimited access to the MTT database at zero cost., To accept this offer, simply click on the Registration link


◄ SITE SECURITY

This website is Norton/VeriSign certified, assuring your security whilst on this site: VeriSign registration number Z201271X. MarketingtrendTracker.com is a brand of FiveSight LLP, registered in the UK (company number OC344690).


Today’s Marketing Trends 27/05/2018

To minimise / maximise the insight just click anywhere within the orange box
Media Buyers Fear GDPR Will Make 43% of Consumer Targeting Data Unusable

Trend Summary: US media buyers fear the EU's General Data Protection regulations [GDPR] will render 43% of consumer targeting unusable.


A survey of top US media buyers and planners at thirty two major media agencies, conducted by contextual targeting platform Vibrant reveals that buyers fear ... 

......
[Estimated timeframe:Q1 2018]

... their clients’ consumer data will become unusable because of the new regulations.

The average of all buyers' responses was 43%, with the highest response notching 85%.

Two-thirds of survey respondents agreed that the effect of GDPR will be to do more contextual targeting, while 26% were neutral and only 8% disagreed.

Read the original unabridged MediaPost.com article. 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7390

US Digital Advertising Alliance Imposes New Rules On Political Ads

Trend Summary: Lawmakers in Washington contemplate new rules to regulate online political advertising.


The US Digital Advertising Alliance, an organisation that establishes and enforces guidelines across social media companies, consumer brands, advertising organisations and publishing outlets, yesterday announced ...

......
[Estimated timeframe:Q1 2018]

... a series of new rules aimed at making digital political ads more transparent.

Among other issues the guidance requires advertisers to provide consumers with a link to a searchable database with more information about who placed the ad, their spending and contributions, and how the advertiser can be contacted if necessary.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7389