2,134 Marketing Trends identified as at Mar 23, 2017

2686
Drum Media Award

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Today’s Marketing Trends 23/03/2017

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Adobe and Microsoft Join Forces to Outflank Big Data Rivals

Trend Summary: IT titans Microsoft and Adobe have joined forces to pool their respective sales and marketing expertise.


The IT twosome are bidding to outflank rivals Salesforce and Oracle when it comes to offering their big data services to marketers. The alliance will create a shared data format allowing integration of Adobe’s marketing software, henceforth to be branded as the Experience Cloud, with Microsoft’s own Dynamics sales software to create a ...

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... seamless system spanning the two titans. 

The partners announced the deal yesterday (March 21) at the annual Adobe Summit, and emphasised the importance of using open source technology and software to de-silo the information they have at their joint disposal.

They went on to explain how this joint approach will help marketers more easily compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

Extolling the sweetheart deal Scott Guthrie, executive vice president of Microsoft’s cloud and enterprise division said: “It’s going to enable to customers to go beyond the current (software) silos they have to navigate today”.

Data sharing between the twin titans  aims to provide businesses with better services by enabling crossover of users from one business to the other, expanding their pools of prospective customers.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7128

UK AdTech Firm Launches AI-Powered S-to-S Header Bidding in USA

Trend Summary:  Ad-Tech Firm launches AI-Powered Server-to-Server Header Bidding technology to the USA.


UK-based artificial intelligence [AI]-based native in-feed advertising platform, has launched Adyoulike a new server-to-server [S2S] header bidding solution in the USA, its point of differentiation being that it ...

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... incorporates IBM Watson's AI-powered semantic targeting.  

The new tool aims to ensure that native ads are placed in contextually relevant places online.

Using IBM's  predictive data visualisation & analytics tool Watson, Adyoulike is capable of scanning millions of pages of content (50 million new pages per month.

According to Adulike's Francis Turner, recently appointed as the firm's general manager and chief revenue officer for the USA: “What Watson garners from these pages goes far beyond what is possible with just keyword and/or data targeting".

For example, instead of targeting specific words such as “lipstick,” Watson enables Adyoulike to include more complex semantics and sentiments such as “this page is talking positively about on-trend lipsticks for summer, plus emotions such as anger, disgust, fear, joy, or sadness.”

Adulike can also target publisher websites matching the Interactive Advertising Bureau category.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7127