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TV Retains News Crown as Online Eclipses Newspapers

Trend Summary: Consuming news on websites or smartphone apps is now as popular with Britons as reading newspapers.


According to a report published today by UK media overseer Ofcom, TV remains the most popular way to consume news, although accessing news via the web and mobile apps is now as popular as reading a newspaper. Forty-one percent of the Ofcom survey sample, say they now access news on websites and apps, a significant increase ...

... on the 32% recorded in 2013.

At the same time, consumers' use of websites or apps has overtaken radio (36%) to catch-up on the news - as the chart below demonstrates.

Younger people (16-24) are driving the surge in consuming news on the internet or apps, with 60% doing so in 2014, up from 44% last year. Some 45% of 16-24s said that websites or apps were their most important sources for news, up by a half over the year (30% in 2013).

TV remains the most popular way to consume news with 75% tuning-in during 2014, compared to 78% in 2013.

There has also been a fall in people saying that a TV channel is their most important source for news (from 62% in 2013 to 54% in 2014).

The amount of news watched on TV also varies with age. The over 55s watch an average of 196 hours of TV news each year. This compares to 27 hours for 16-24 year olds, who watch 88 fewer hours of TV news than the average UK adult (115 hours a year).

Those aged over 55 are nearly twice as likely to name a TV channel as their most important source of news, compared to the 16-to-24s (65% compared to 36%).

More younger adults also don’t watch any news on TV (44% versus 25% across all adults).

Read the original unabridged Ofcom article.

[Estimated timeframe: Q2 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... on the 32% recorded in 2013.

At the same time, consumers' use of websites or apps has overtaken radio (36%) to catch-up on the news - as the chart below demonstrates.

Younger people (16-24) are driving the surge in consuming news on the internet or apps, with 60% doing so in 2014, up from 44% last year. Some 45% of 16-24s said that websites or apps were their most important sources for news, up by a half over the year (30% in 2013).

TV remains the most popular way to consume news with 75% tuning-in during 2014, compared to 78% in 2013.

There has also been a fall in people saying that a TV channel is their most important source for news (from 62% in 2013 to 54% in 2014).

The amount of news watched on TV also varies with age. The over 55s watch an average of 196 hours of TV news each year. This compares to 27 hours for 16-24 year olds, who watch 88 fewer hours of TV news than the average UK adult (115 hours a year).

Those aged over 55 are nearly twice as likely to name a TV channel as their most important source of news, compared to the 16-to-24s (65% compared to 36%).

More younger adults also don’t watch any news on TV (44% versus 25% across all adults).

Read the original unabridged Ofcom article.

[Estimated timeframe: Q2 2014 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Ofcom.org
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6352