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New EU Law Will Regulate Marketers Use of Data

Trend Summary: The European Commission yesterday approved more stringent data privacy laws.

The General Data Protection Regulation [GDPR hereon] runs to more than two hundred pages, making it one of the most wide-ranging EU reforms to be passed in years. It also formalises ...

... concepts such as the ‘right to be forgotten’, data portability, data breach notification and accountability.

Companies falling foul of the GDPR guidelines could face massive fines of €20m, or up to four per cent of global revenues.

Businesses operating within the EU will need to be more transparent with their use of personal data, while individuals will have more control of their personal information.

The new bill means that marketers, increasingly reliant on data, will be compelled to rethink their consumer data practices and move more deftly come 2018 when GDPR comes into force.

Read the original unabridged The article.

[Estimated timeframe:Q1 2018]

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