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Smart Outdoor Billboards Snatch Data From Passers-By

Trend Summary: 'Smart' Billboards are lifting outdoor data-collection to a higher plane via innovative sensors, cameras and microphones.


According to the patent filed by Yahoo, the billboards could collect biometric data on passers-by, determining whether the audience corresponds to a target demographic. The billboards could also ...

... collect mobile device data or images to identify specific individuals in the target audience, while also indentifying specific vehicles and/or drivers.

Moreover, microphones could collect conversations revealing audience reaction to the ads, while proximity sensors show how close people get to the billboards and  eye-tracking sensors determine whether passers-by are looking at the ads and for how long.

At the same time image recognition techniques and mobile data could be used to create a more accurately focused profile of the audience.

Commented New York Senator Charles Schumer earlier this year: "They have huge amounts of information on you. "Who knows what they could use it for? It’s something straight out of a scary movie."

Read the original unabridged capaignliveco.uk article.
 

 

 

 

 

 

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... collect mobile device data or images to identify specific individuals in the target audience, while also indentifying specific vehicles and/or drivers.

Moreover, microphones could collect conversations revealing audience reaction to the ads, while proximity sensors show how close people get to the billboards and  eye-tracking sensors determine whether passers-by are looking at the ads and for how long.

At the same time image recognition techniques and mobile data could be used to create a more accurately focused profile of the audience.

Commented New York Senator Charles Schumer earlier this year: "They have huge amounts of information on you. "Who knows what they could use it for? It’s something straight out of a scary movie."

Read the original unabridged capaignliveco.uk article.
 

 

 

 

 

 

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLive.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7006