This page displays one of MarketingTrendTracker’s many current trends.

EU To Introduce Data Time Bomb In 2018

Trend Summary: Customer insights, if gathered and used correctly, can drive marketers strategy and become a key part of operations.

Virtually all  thriving businesses are sitting on a goldmine of information, despite which many are taking unnecessary risks with this data, exposing them to potentially ...

... devastating consequences.

The catalyst for this time bomb is the European Union’s new GDPR [General Data Protection Regulation], which will take effect on 25th May 218.

Under this new regulation, the rights of individuals (including customers and employees) are significantly enhanced, giving them the right to request access to their data plus details as to how it has been processed.

The legislation goes further - much further - than just contact details. It can also include notes from telephone calls or every email sent to and from the company. Moreover companies will be obliged to share this data with the individual free of charge.

Read the original unabridged article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: