This page displays one of MarketingTrendTracker’s many current trends.

Is 2017 The Year Marketers Finally Got their Mobile Ad Campaigns Right?

Trend Summary: Mobile advertising in 2017 is likeley to be yet another year of irritating marketers' target audiences whilst failing to achieve the promised ROI.


A recently released  Forrester survey, branded "The Mobile Ad Experience Matters To Your Media ROI”, found that only 27% of mobile ads invoked a positive reaction - and that's just among those users who haven’t already become so frustrated that they have ...

... installed ad blockers.

According to Forrester it's ironic that marketing leaders' top objectives for mobile advertising are to improve brand awareness, engagement and sentiment.

Overall, however, Forrester estimates that more than half (55%) of mobile ad dollars were wasted.

The study, conducted by Forrester Consulting in November 2016, was commissioned on behalf of digital advertising management platform Celtra.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... installed ad blockers.

According to Forrester it's ironic that marketing leaders' top objectives for mobile advertising are to improve brand awareness, engagement and sentiment.

Overall, however, Forrester estimates that more than half (55%) of mobile ad dollars were wasted.

The study, conducted by Forrester Consulting in November 2016, was commissioned on behalf of digital advertising management platform Celtra.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7074