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Amazon Explores Creation of Augmented Reality At Its Walk-In Stores

Trend Summary: Amazon Ceo Bezos aims to conquer the retail world via advanced robotics.

Last Sunday in Palm Springs, California, Jeffrey P. Bezos, Amazon's chief executive, climbed into the cockpit of a thirteen-foot high robot and began flailing his arms as though warming up for ...

... a workout, causing the robot’s enormous appendages to mimic his movements.  

According to the New York Times, the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture.

Citing a "person briefed on the discussions" the Times claims that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.

The source has said the shops will have a heavy emphasis on Amazon devices and services like the company's Prime Streaming service and smart speaker Echo.

The concept of bringing VR into a retail environment has been spearheaded by retailers like Lowe's in the US, which in some stores makes use of HTC's Vive headset to show customers how to use its products for home improvements.

Read the original unabridged New York article.

[Estimated timeframe:Q1 2017]

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