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Luxury Adspend Soars, Driven By USA, China and Japan

Trend Summary: USA, China and Japan are predicted to drive global recovery in luxury adspend.

The latest edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today, predicts that expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a ...

... 0.5% contraction in 2016.

The recovery will be led by luxury advertisers in the USA, China and Japan, which together account for 80% of the growth in luxury adspend come 2018.

This is the third annual edition of Zenith's Luxury Advertising Expenditure Forecasts, which examine expenditure on luxury advertising in twenty-three key luxury markets, namely Australia, Brazil, China, Colombia, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, the United Arab Emirates, the United Kingdom and the United States of America.

As with Zenith’s long-established Advertising Expenditure Forecasts, the Luxury Market Forecast provides historic expenditure figures and forecasts by medium.

However, this report focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery.

Read Zenith's original unabridged Luxury Advertising Forecasts.

[Estimated timeframe:Q2 2017]

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