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The Next Billion Mobile Users Will Rely on Video and Voice

Trend Summary: Ditch the keyboard: The next billion mobile users will rely on video and voice.


The internet’s global expansion is about to enter a new phase and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers  (“the next billion,” the tech industry calls them) will avoid text instead using ...

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7246