This page displays one of MarketingTrendTracker’s many current trends.

Consumer Data Predicted to Take Future Control of the 'Marketing Cloud'

Trend Summary: Consumer data is predicted to control the 'Marketing Cloud' of the future.


Many marketers believe this arena will be dominated by whoever controls the most and best consumer data, combined with the opportunities to connect that data with ...

... massively scaled touchpoints.

These companies will have reams of consumer data and multiple oportunities to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

Such communications will range from email, digital banners, digital video and TV ads to e-commerce personalisation, snail mail and telemarketing.

Meantime providers of these capabilities have recentlly adopted the term Marketing Cloud, a not inappropriate label given the importance of cloud storage and computing in making this all happen at massive scale.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... massively scaled touchpoints.

These companies will have reams of consumer data and multiple oportunities to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

Such communications will range from email, digital banners, digital video and TV ads to e-commerce personalisation, snail mail and telemarketing.

Meantime providers of these capabilities have recentlly adopted the term Marketing Cloud, a not inappropriate label given the importance of cloud storage and computing in making this all happen at massive scale.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7292