This page displays one of MarketingTrendTracker’s many current trends.

Traditional Advertising in USA to Decline 1.4% in 2018

Trend Summary: Traditional advertising in the USA will decline 1.4% in 2018, with digital media climbing by circa 17%.

According to New York based independent research provider MoffettNathanson, traditional advertising in the USA will decline by 1.4% in 2018, with digital media ...

... climbing by just 17%.

However, the overall US advertising market will improve 6.7% this year, up from a 2.5% increase in 2017.

Advertising gains across the USA are expected in the run-up to the Winter Olympics to be held next month in South Korea, as well as the political advertising from mid-term elections in November. 

However, total TV revenues are expected to grow 2.7% this year, up from a 5.5% decline in 2017.

Newspapers are expected to be down 8% in 2017, while radio is forecast to be flat (down 1% in 2017) and consumer magazines are predicted to decline by 2% (off 10% a year ago) and outdoor media will grow by a flat 1% in 2018.

Read the original unabridged article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: