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Facebook Soothes Jittery Investors Over Dip in Usage

Trend Summary: Despite a dip in usage, Facebook insists that its digital ad business will remain highly profitable. 


The company's earnings report claims that that it's quarterly revenue jumped 47% from a year earlier, while executives said in a conference call that they saw more chances to make money even if ...

...  people spend less time on Facebook.

Analysts have recently been pondering the resilience of the world’s largest social media network, which is currently making changes to its products to in a bid to deter foreign influence campaigns, such as one that claiming Russia recently carried out.

However, Facebook executives expressed optimism on the call, with analysts saying the changes they were making in response to criticism would be healthy for the business in the long term and might not even hurt much in the short term.

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q1 2018]

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Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7308