This page displays one of MarketingTrendTracker’s many current trends.

Marketers Urged to make Data a Key Part of their Strategy.

Trend Summary: With the General Data Protection Regulation [GDPR] looming, marketers must make data a key part of their strategy.


According to Colin Grieves, managing director of Experian Digital Marketing and Media Services, businesses will need to strive for a ...

... customer and compliance led data strategy as Europe gets ready for the biggest change in two decades to data protection rules.

Marketers have until May 25th this year to ready themselves for GDPR. Specifically to consider how they will use an individual’s data as well as restrictions in transmitting data within a global remit.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... customer and compliance led data strategy as Europe gets ready for the biggest change in two decades to data protection rules.

Marketers have until May 25th this year to ready themselves for GDPR. Specifically to consider how they will use an individual’s data as well as restrictions in transmitting data within a global remit.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7311