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Amazon Set to Muscle-In On B2B eCommerce

Trend Summary: Amazon’s new Shipping With Amazon [SWA] service signals its move into to a business to consumers [B2C] format. 


Urges Ray Grady, president and chief customer officer at CloudCraze: “It’s important for businesses to own the ecommerce experience and not outsource or cede margins to Amazon. This move should serve as a call to action for B2Bs.”

 

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7326