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Madison Avenue In Turmoil as Marketers Demand Change

Trend Summary: The world’s largest marketers are taking aggressive steps to change how they buy ads.


According to the Wall Street Journal adland is currently in turmoil as marketers demand change, triggering upheaval across the ad industry. Leading the herd is P&G's Chief Brand Officer Marc Pritchard who has been pushing ...

 

... the digital titans to prevent ads from appearing adjacent to controversial content.

According to Mr Pritchard, P&G has slashed spending on digital advertising by more than $200m last year, after a recent push for more transparency had revealed such spending to be largely wasteful.

It's no surprise therefore that WPP PLC, the world’s largest ad agency conglomerate, earlier this week logged its worst performance since the financial crisis, posting a decline in net sales and projecting zero growth in 2018.

These developments highlight the fallout as marketers reassess their relationships with ad agencies and big tech companies like Facebook and Google.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... the digital titans to prevent ads from appearing adjacent to controversial content.

According to Mr Pritchard, P&G has slashed spending on digital advertising by more than $200m last year, after a recent push for more transparency had revealed such spending to be largely wasteful.

It's no surprise therefore that WPP PLC, the world’s largest ad agency conglomerate, earlier this week logged its worst performance since the financial crisis, posting a decline in net sales and projecting zero growth in 2018.

These developments highlight the fallout as marketers reassess their relationships with ad agencies and big tech companies like Facebook and Google.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7327