This page displays one of MarketingTrendTracker’s many current trends.

Despite The Avalanche of New Media, eMail Remains Millennials' Medium du Jour

Trend Summary: Despite Adland's apparent disdain for eMail as a medium, it remains effective in communicating with Millenials.


According to eMarketer, eMail remains the top choice for 62% of millennial respondents, noting that “nothing else came close.”

eMarketer also predicts that given email's popularity among younger consumers, marketers will be running email campaigns for many years to come. However, although the oportunities are ...

... vast, it's clear that millennials have high expectations for email marketing.

in example eMarketer cites a day in the life of a millennial. Not only is he/she using Facebook Messenger to keep in touch with family, and Snapchat and Instagram’s messaging services to share quick updates with her closest friends.

At work, he/she is interacting on Slack with colleagues, while using LinkedIn Messaging to keep in touch with business connections.

At the end of the day, however, there’s one platform that millennials prefer above all else to connect with brands, although that platform was invented decades ago. 

The platform? eMail, of course!

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... vast, it's clear that millennials have high expectations for email marketing.

in example eMarketer cites a day in the life of a millennial. Not only is he/she using Facebook Messenger to keep in touch with family, and Snapchat and Instagram’s messaging services to share quick updates with her closest friends.

At work, he/she is interacting on Slack with colleagues, while using LinkedIn Messaging to keep in touch with business connections.

At the end of the day, however, there’s one platform that millennials prefer above all else to connect with brands, although that platform was invented decades ago. 

The platform? eMail, of course!

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7328