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Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7329