This page displays one of MarketingTrendTracker’s many current trends.

Marketers Expand Adoption of The Internet of Things

Trend Summary: An increasing number of multinational businesses are adopting "The Internet of Things"


One of one of the hottest topics in the marketing community today is the so-called Internet of Things [IoT]. Although still in its early days, the core of IoT involves the gathering of data from ...

 

 

... connected devices, then analysing and acting on that captured data.

However, current methods of connecting IoT devices have limitations that make applications unsuitable for IoT. However, according to Deloitte, two recent technologies will help expand IoT possibilities: low-power wide-area (LPWA) networks, and the arrival of ‘edge computing’.

These two technologies have the ability to significantly increase the effectiveness and adoption of IoT technologies and are the next step in the continuing technological evolution.

The IoT is already a large market and expected to expand rapidly in the coming years. Globally the IoT market is projected to grow from circa 4.9 million connected devices in 2015 to nearly 21 billion by 2020
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Read the original unabridged Fox Business.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... connected devices, then analysing and acting on that captured data.

However, current methods of connecting IoT devices have limitations that make applications unsuitable for IoT. However, according to Deloitte, two recent technologies will help expand IoT possibilities: low-power wide-area (LPWA) networks, and the arrival of ‘edge computing’.

These two technologies have the ability to significantly increase the effectiveness and adoption of IoT technologies and are the next step in the continuing technological evolution.

The IoT is already a large market and expected to expand rapidly in the coming years. Globally the IoT market is projected to grow from circa 4.9 million connected devices in 2015 to nearly 21 billion by 2020
Opens a New Window.
 

Read the original unabridged Fox Business.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7331