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Nielsen Launches Forecast Tool to Enhance Ad Targeting

Trend Summary: Global data and measurement titan Nielsen launches an enhanced ad targeting tool.


Seeking to further identify new linear TV audience segments, Nielsen claims its new targeting tool will enable media owners and marketers to maximise their offerings for ... 

... America's looming TV advertising upfront.

Seeking to further identify new linear TV audience segments, Nielsen claims its new tool will assist marketers and media owners to maximise their offerings in the coming national TV advertising upfront selling season.

According to Nielsen, its latest gizmo will enable new audience segments to be based on any combination of attributes, including in-store and online credit/debit transactions such as big-box store shoppers, psychographics (or in plain English) the study and classification of people according to their attitudes, aspirations, and other psychological criteria related to market research, for example reaching pet owners and loyalty-card data related to consumer products.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... America's looming TV advertising upfront.

Seeking to further identify new linear TV audience segments, Nielsen claims its new tool will assist marketers and media owners to maximise their offerings in the coming national TV advertising upfront selling season.

According to Nielsen, its latest gizmo will enable new audience segments to be based on any combination of attributes, including in-store and online credit/debit transactions such as big-box store shoppers, psychographics (or in plain English) the study and classification of people according to their attitudes, aspirations, and other psychological criteria related to market research, for example reaching pet owners and loyalty-card data related to consumer products.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7332