This page displays one of MarketingTrendTracker’s many current trends.

Consumer Behavior Continues to Change Amazon’s Business Model

Trend Summary: Amazon Search aims to capitalise on changing consumer behavior.


The biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding of how the ...
marketplace’s ad network and search services work prompting ... 

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7335