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Marketing Organisations Are Expanding AI and Machine Learning in 2018

Trend Summary: How machine learning is revolutionising marketing.


According to multinational consulting, technology and outsourcing services giant Capgemini, 84% of marketing organisations are implementing or ...

 

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7337