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Tech Titans Unite To Conquer Chinese Market

Trend Summary: Adobe extends its partnership with Microsoft into China.


The alliance purports to help brands deliver better personalised experiences to consumers, although there is ... 

... much more to the deal than meets the eye. 

The extended partnership, which was announced at the Adobe Summit 2018 event, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.

The twin titans will also integrate their respective data models, the Experience Data Model and the Common Data Model creating a standard data model that defines and unifies the language for marketing, sales and services data.

Read the original unabridged Thedrum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... much more to the deal than meets the eye. 

The extended partnership, which was announced at the Adobe Summit 2018 event, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.

The twin titans will also integrate their respective data models, the Experience Data Model and the Common Data Model creating a standard data model that defines and unifies the language for marketing, sales and services data.

Read the original unabridged Thedrum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7346