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AI Predicted to Dominate Marketing Landscape

Trend Summary: Artificial intelligence [AI] is predicted to dominate the marketing landscape, closely followed by cyber-security.


However, the BBC's business news programme Technology of Business raises a rhetorical question: is AI an enemy or an ally? The broadcaster has garnered ...

... opinions from dozens of UK companies as to what they believe will be the dominant global tech trends in 2018.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the general consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

Moreover, AI will make its presence felt almost everywhere. For example AI early diagnosis could save heart and cancer patients.

It can also sift through vast amounts of digital data, learn and improve, spot patterns we can't hope to see, and hopefully make sensible decisions based on those insights.

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... opinions from dozens of UK companies as to what they believe will be the dominant global tech trends in 2018.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the general consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

Moreover, AI will make its presence felt almost everywhere. For example AI early diagnosis could save heart and cancer patients.

It can also sift through vast amounts of digital data, learn and improve, spot patterns we can't hope to see, and hopefully make sensible decisions based on those insights.

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7355