This page displays one of MarketingTrendTracker’s many current trends.

Slowdown Predicted for Native Ads In USA - And Elsewhere?

Trend Summary: Native advertising growth is predicted to slow in the foreseeable future.

According to a new report from US research firm eMarketer, spending on native advertising in the USA is projected to reach a ...

... 31% increase compared with last year, albeit a slowdown in growth compared with previous years.

The report reveals that spending on native ads rose about 50% [$32.9bn] in 2017 compared with 64% in 2016. Perhaps more significantly, this trend reflects the flagging growth of native advertising spending via social media platforms.

Read the original unabridged article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

MTT insight URL: