This page displays one of MarketingTrendTracker’s many current trends.

Slowdown Predicted for Native Ads In USA - And Elsewhere?

Trend Summary: Native advertising growth is predicted to slow in the foreseeable future.


According to a new report from US research firm eMarketer, spending on native advertising in the USA is projected to reach a ...

... 31% increase compared with last year, albeit a slowdown in growth compared with previous years.

The report reveals that spending on native ads rose about 50% [$32.9bn] in 2017 compared with 64% in 2016. Perhaps more significantly, this trend reflects the flagging growth of native advertising spending via social media platforms.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

The report reveals that spending on native ads rose about 50% [$32.9bn] in 2017 compared with 64% in 2016. Perhaps more significantly, this trend reflects the flagging growth of native advertising spending via social media platforms.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7359