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Marketing Tech Expenditure Predicted to Soar 27% By 2022

Trend Summary: Marketing Tech spending is forecast to exceed $122bn by 2022.


Estimates just released by Forrester Research predict that marketers will invest more than $122 billion by the year 2022 in ...

 

... marketing technology expenditures. 

That’s an increase of 27% on the $96.3bn Forrester estimates marketers will spend this year on on technology and data/analytics.

According to the report, the share of marketing budgets allocated to marketing technology will also increase, up from 30% today to 32% in 2020.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... marketing technology expenditures. 

That’s an increase of 27% on the $96.3bn Forrester estimates marketers will spend this year on on technology and data/analytics.

According to the report, the share of marketing budgets allocated to marketing technology will also increase, up from 30% today to 32% in 2020.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7368