This page displays one of MarketingTrendTracker’s many current trends.

US Ad Buyers Predicted To Increase Digital and Mobile Adspend

Trend Summary: Ad agencies and their clients are predicted to increase adspend on digital media and mobile video.


A new report from the US Interactive Advertising Bureau [IAB] predicts that, whatever their concerns, agencies and their clients alike have ...

 

... ample cash to spend on digital video.

Says Anna Bager, executive vice president of Industry Initiatives at the IAB: “There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they seek to invest more of their budgets in the latest original digital video programming opportunities”.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... ample cash to spend on digital video.

Says Anna Bager, executive vice president of Industry Initiatives at the IAB: “There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they seek to invest more of their budgets in the latest original digital video programming opportunities”.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7370