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Amazon Muscles In On Madison Avenue

Trend Summary: Amazon has invaded the advertising business, recording a profit of $1bn for it's second straight quarter.


There's an icy wind pervading Madison Avenue's ad agencies following Amazon's invasion of America's ...

... advertising agencies.

Amazon attributed some of its profit performance to its move into the USA's thriving advertising business.

The company’s “Other Revenues,” ie advertising, grew over the quarter by a massive 39% to $2.03bn.

Chief financial officer Brian Olsavsky described Amazon's high-margin advertising unit as a “multi-billion dollar program”, adding that the main goal of the company's invasion of the US ad industry is to help its customers discover new brands and products.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... advertising agencies.

Amazon attributed some of its profit performance to its move into the USA's thriving advertising business.

The company’s “Other Revenues,” ie advertising, grew over the quarter by a massive 39% to $2.03bn.

Chief financial officer Brian Olsavsky described Amazon's high-margin advertising unit as a “multi-billion dollar program”, adding that the main goal of the company's invasion of the US ad industry is to help its customers discover new brands and products.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: https://www.wsj.com/articles/cmo-today-amazons-booming-ad-business-pepsico-plans-cola-ad-blitz-u-k-lawmakers-grill-facebook-1524830145
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7371