This page displays one of MarketingTrendTracker’s many current trends.

Marketers Pressurised By Innovative Technology

Trend Summary: Marketers are under increasing pressure to stay abreast of innovative technologies.


Doing so, however, is trickier than it seems however. A new report recently released by Oracle Marketing Cloud delves into ...

...  specific areas of marketing that are most impacted by technology solutions and marketing platforms.  

It also examines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.

However, according to Scott Brinker, co-founder and CTO of interactive content marketing firm Ion interactive it does not need to be this way.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

...  specific areas of marketing that are most impacted by technology solutions and marketing platforms.  

It also examines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.

However, according to Scott Brinker, co-founder and CTO of interactive content marketing firm Ion interactive it does not need to be this way.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7374