This page displays one of MarketingTrendTracker’s many current trends.

Publishers Attack Google's New Policy On Data Collection

Trend Summary: US Publishing industry groups unite to challenge the EU's General Data Protection Regulation [GDPR].


US trade groups, representing publishers such as Conde Nast, Hearst and Axel Springer, have addressed a letter to Google CEO Sundar Pichai, angered over the tech giant's ...

... new newly introduced policy pending the European Union's implementation of the GDPR [General Data Protection Regulation] on 25 May. 

The Regulation prohibits companies from using data collected by third parties like Google, prompting the latter to tell publishers they must share data they receive from consumers in order to use its software to sell ads.

If Google’s consequent use of the data is found to violate GDPR, publishers -- not Google -- will have to shoulder the consequences.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... new newly introduced policy pending the European Union's implementation of the GDPR [General Data Protection Regulation] on 25 May. 

The Regulation prohibits companies from using data collected by third parties like Google, prompting the latter to tell publishers they must share data they receive from consumers in order to use its software to sell ads.

If Google’s consequent use of the data is found to violate GDPR, publishers -- not Google -- will have to shoulder the consequences.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7378