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eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.

[Estimated timeframe:Q2 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.

[Estimated timeframe:Q2 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7379