This page displays one of MarketingTrendTracker’s many current trends.

Amazon Ups Its Advertising Game

Trend Summary: Amazon’s advertising business has quietly grown into a multi-billion dollar revenue beast.


To spur the ad dollars already flowing through its legions of platforms, Amazon plans to lean heavily on ... 

 

...  automated, self-service offerings, according to Advertising Age reporter Garrett Sloane.  

While Amazon still intends to run a premium managed-service offering for its top clients, the e-commerce company is busy building out its programmatic tools.

Read the original unabridged WSJ.com article.

 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

...  automated, self-service offerings, according to Advertising Age reporter Garrett Sloane.  

While Amazon still intends to run a premium managed-service offering for its top clients, the e-commerce company is busy building out its programmatic tools.

Read the original unabridged WSJ.com article.

 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7384