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Facebook Offers Advertisers New Branded Content Platform

Trend Summary: Facebook plans to build a new platform for its branded content campaigns.


Cautiously avoiding any specifics, Facebook has announced it is working on a tool that helps advertisers and creators to easily ...

 

... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7387