This page displays one of MarketingTrendTracker’s many current trends.

Marketers Seek To Solve Four Key Challenges

Trend Summary: Advertisers are frustrated by their inability to reach the right consumers at the right time with the right offers.


Despite recent innovations in ad-tech, advertisers face an ever-shrinking window in which to capture consumers attention whern the average digital ad is ... 

 

... viewed for a meagre 1.7 seconds.

While these challenges may seem insurmountable, there is a silver lining on the horizon, given that personalisation, optimisation and measurement—have the potential to make advertising more effective than ever before.

Read the original unabridged Chiefmarketer.com article

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... viewed for a meagre 1.7 seconds.

While these challenges may seem insurmountable, there is a silver lining on the horizon, given that personalisation, optimisation and measurement—have the potential to make advertising more effective than ever before.

Read the original unabridged Chiefmarketer.com article

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7391