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Soccer World Cup Predicted to Boost Global Adspend by US$2.4bn In 2018

Trend Summary: This year’s FIFA World Cup event in Russia will add US$2.4bn to the global advertising market.


New research from ROI agency Zenith predicts that the above figure will be the net amount of money added to the market, taking into account ...

... both the extra money spent by advertisers seeking to reach World Cup audiences, also any reductions in spending by advertisers who wish to avoid this competitive period.

The World Cup event creates valuable opportunities for advertisers as TV coverage of its matches attracts huge audiences worldwide – circa $3.5bn people viewing at home in over 200 different nations during a season, when in the northern hemisphere at least, TV audiences are typically at their annual low point. 

Read the original unabridged Zenithmedia.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... both the extra money spent by advertisers seeking to reach World Cup audiences, also any reductions in spending by advertisers who wish to avoid this competitive period.

The World Cup event creates valuable opportunities for advertisers as TV coverage of its matches attracts huge audiences worldwide – circa $3.5bn people viewing at home in over 200 different nations during a season, when in the northern hemisphere at least, TV audiences are typically at their annual low point. 

Read the original unabridged Zenithmedia.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7426