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Voice Technology Predicted to Be the Next Big Marketing Disruptor

Trend Summary: Voice technology is predicted to be the next big disruptor for marketers.


A few months ago, Google and Target Marketing magazine jointly released a voice-activated coupon, a groundbreaking marketing "first" utilising ...

... Google Assistant for the very first time.

Moreover, another major brand, Mastercard, said this week that it is looking into integrating its payments system via voice assistants manufactured jointly by Google and Amazon, thereby enabling their cardholders to pay via voice.

Another sign of the digital times reveals that 58% of consumers have used voice search to seek local business information during the past twelve months, while another 46% of the survey sample say they use voice technology to look on a daily basis for a local business to meet their needs.

Read the original unabridged Chiefmarketer.com article.

 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... Google Assistant for the very first time.

Moreover, another major brand, Mastercard, said this week that it is looking into integrating its payments system via voice assistants manufactured jointly by Google and Amazon, thereby enabling their cardholders to pay via voice.

Another sign of the digital times reveals that 58% of consumers have used voice search to seek local business information during the past twelve months, while another 46% of the survey sample say they use voice technology to look on a daily basis for a local business to meet their needs.

Read the original unabridged Chiefmarketer.com article.

 

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7429