48 Marketing Trends found for Agencies / Creative

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P&G Launches New Gender-Equality Branding Campaign

Trend Summary: Procter & Gamble, planet earth's largest advertiser, is tying its brands' efforts against gender bias. 

In a new corporate #WeSeeEqual digital campaign linked to International Women's Day earlier this month, FMCG titan Procter & Gamble has hired ...

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... Badger & Winters, a small New York-based agency that successfully battled to change guidelines at Cannes to discourage juries from honoring ads that objectify women.

The agency's #WomenNotObjects campaign played a role in winning the assignment from P&G. But the corporate project started last year well before the agency's effort won a concession from the International Festival of Creativity last month to change judging guidelines.

Read the original unabridged AdAge.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7121

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