48 Marketing Trends found for Agencies / Creative

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Creative Automation Set to Take Over Ad Industry

Today's Marketing Trend: How Mankind and Artificial Intelligence [AI] will work together to improve the advertising industry.

AI machines have already proven capable of writing poetry and driving cars. Moreover, there is even speculation that a machine will one day win a ...

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... Pulitzer prize!

Meantime, AI technology is likely to disrrupt the global advertising and marketing industry. McCann Erickson Japan has already launched a sixteen minute movie titled The Automation of Creativity starring the world’s first AI creative director. The movie also discusses the impact of automated creativity on humans working in the ad industry.

Predicts Justin Taylor, UK managing director at video advertising marketplace company Teads: “As we are moving into this creative era of programmatic, we should see creative directors, data technologists and machines working together to really start making a difference, which is where the new era of creativity is going to come from".

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7036

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