74 Marketing Trends found for Agencies / Digital


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CrowdSourcing Websites Forescast to Expand

Crowdsourcing has become a buzz word in Online Marketing and 2008 was the year that Quirk proudly launched its own initiative under this banner. Crowdsourcing basically takes the phrase “two heads are better than one” to a whole new level.

Online, this encompasses a range of things, but essentially asks users to share their knowledge, come up with new ideas or simply engage with one another. Its originator, Jeff Howe calls it "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call."
 

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Arguably the first example of Crowdsourcing comes from Google itself. A site’s ranking on a Google search engine results page largely depends on how it links to other sites. In essence, this means that if many other sites link to yours, it is deemed more reliable and creeps up the rankings. So, from sourcing opinions from a crowd of other websites, Google is assisted in creating its rankings.

Since then, Crowdsourcing has spread to many other areas online and created a myriad of interesting sites and opportunities. So, in the spirit of sharing, we thought we would highlight ten of our favourites.

  • Wikipedia – Perhaps the most well-known, Wikipedia is an online encyclopaedia entirely compiled by user-generated entries. Today it has been called an equal to established volumes like Encyclopaedia Britannica, proving that Crowdsourcing is not only effective, but also valuable.
  • Idea Bounty – Okay, so maybe we are a little biased, but Idea Bounty is pretty darn cool. Big brands (think FNB and Levis) offer briefs, anyone can then submit ideas and the best one gets paid. I really can’t think of an easier way to get paid for a brainwave or for brands to get some fresh input. Pretty. Darn. Cool.
  • A Swarm of Angels – As an answer to the domination of Hollywood, this Crowdsourcing site is an attempt to create a £1 million movie and then to distribute it free online. The site claims to want to create a “revolutionary process to create cult cinema for the digital age.”
  • Gogme.biz – This is more than just a business social networking site, Gogme.biz allows entrepreneurs to form partnerships and turn their ideas into realities. The site is a one –stop shop for everything entrepreneurs need, from advice to tools to business partners, showing how Crowdsourcing can be used for the business-good.
  • Kiva – A cross between a Crowdsourcing site and an online charity, Kiva shows just how these two concepts can work together. People are asked to donate money to support an entrepreneur in a developing country who they think has an interesting idea. A controlled body supervises the distribution of the money and also provides entrepreneurial training. Donors then receive a portion of the profits when the entrepreneurs become successful.
  • PicksPal – This site is set up to be like a game and users compete to pick out winners for real life sporting events. Points are awarded and users can win prizes in a harmless way to strategise and gamble online. The site makes its money by selling off the best “picks” to real life betters.
  • Threadless – This site encourages users to submit t-shirt designs. Other users can vote for the ones they want to see made and the winners receive prizes. The t-shirts can then be bought from the online store, injecting fresh, crowdsourced creativity into the fashion world. You can check out South African Springleap as well.
  • NameThis– Most marketers will agree that the name of a business is integral to its success. But many of us struggle to think of something clever and effective. Log on to NameThis and for a small fee, you will have three options returned to you, sourced from their vast community.
  • iStockPhoto – This is credited as the Internet’s first photo sharing site and allows artists to upload their work and for anyone to purchase it. The basic premise is that anything bought off the site is royalty free, giving creatives a platform to exhibit and sell their work and brands or companies a cheaper, more creative place to find what they need.
  • ScriptLance– Computer programming is expensive and complicated and not all companies or start-ups can afford an in-house programmer. So simply place your needs on ScriptLance and let the lowest bidder do the work for you. The site offers developers, particularly in Asia and Eastern Europe the chance to showcase their skills and earn money while giving smaller companies access to sophisticated programming.

[Estimated timeframe:2009-onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Gottaquirk.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=3967



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