50 Marketing Trends found for Agencies / Holding companies

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Microsoft And Publicis Groupe Link In Big Data Project

Trend Summary: In a bid to rule the Big Data roost Microsoft is striking an increasing number of third party Big Data deals.

In the wake of Microsoft's cosy cuddle-up with Adobe earlier this week, the former's Ceo Satya Nadella has expanded a pilot initiative that combines Publicis’s cloud service SapientRazorfish with Microsoft’s ...

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... Azure cloud service.

The partnership highlights Publicis’s push to generate more revenue from intellectual property and compete with consulting companies, as well as Microsoft’s ambitions to expand its cloud-based offerings.

Cosmos gleans people’s behavioral data for marketers and constantly updates individual customer identities that are stored in the Microsoft cloud. Marketers are therefore able to use that customer information to create and send targeted emails and digital ads to individuals.

According to Shannon Denton, chief strategy officer of Publicis digital agency group SapientRazorfish: “How customers behave in real time changes how we market to them”.  

“When we’re competing with other agencies and also with consultancies, this data is a huge advantage. That’s the big play and why we’re going to continue to invest in this area.”

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7131

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