50 Marketing Trends found for Agencies / Holding companies


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Ad Agency Titans Unite to Fight Digital Piracy

Trend Summary: Two of the world's largest multinational advertising groups have pledged to fight ad-supported digital piracy.


Interpublic and Omnicom, respectively the world's second and fourth largest advertising groups, have signed-up with the Trustworthy Accountability Group [TAG], a trade group formed to combat ad fraud, estimated to cost the advertising and marketing industry ...

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billions of dollars every year. 

The pledge, signed last year by Publicis and WPP, commits the companies to using services that meet TAG's requirements for preventing ads on pirated content. Also among the newest companies to sign the pledge are Google and GoDaddy

According to TAG ceo Mike Zaneis, the additions mark a "really major step forward" for the anti-piracy program. The dozens of companies that have signed the pledge provide scale with the billions of advertising dollars going through TAG's approved anti-piracy software.

Omnicom was one of the founding partners of TAG, helping to fund the organisation when it was getting started in 2015. In an interview yesterday morning, Omnicom Digital ceo Jonathan Nelson said piracy and fraud are "huge issues."

"Piracy is a problem in the industry and we are looking to create value for clients and one of the ways we create value for clients is by fighting piracy," Nelson said. "(TAG's anti-piracy pledge) is one of the tools to do it ... it's a no-brainer."

Read the original unabridged Adweek.com article.

 

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6906



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