365 Marketing Trends found for Consumer Trends / Attitudinal


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"Forget Us" British Consumers Tell Marketers

Trend Summary: More than one third of UK consumers say they want to be forgotten by marketers.


The looming EU Data Protection Act [GDPR], which comes into force later this year, is primarily intended to protect European marketers and manufacturers from GDPR fines as of  ...

[Estimated timeframe:Q1 2018]

... May 25, 2018.

Here’s a clue: Acccording to a study conducted by by UK media agency the7stars,34% of British consumers say they want to be forgotten by marketers.

To all intents and purposes, the study suggests that more than one third of the UK marketplace is likely to opt out.

However, it remains to be seen whether such an exodus will actually take place and, arguably more importantly, whether American shoppers will follow suit.

The good news is that 32% of consumers say they will trust brands more with their data, thanks to GDPR.

Moreover, 40% of those in the 18-24 age category feel likewise.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7316

Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

[Estimated timeframe:Q1 2018]

... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7302

Cash Strapped Consumers Zip Wallets As UK Retail Sales Sag

Trend Summary: UK retail sales weaken as cash-strapped consumers hold back.


According to a survey conducted by the British Retail Consortium [BRC] on behalf of Barclaycard, UK retail sales in October declined by the most in seven months, indicating continued caution among consumers only weeks prior to ... 

[Estimated timeframe:Q4 2017]

... the crucial Christmas shopping season. 

The BRC reports that sales fell by one percent on a like-for-like basis and were up just 0.2 percent in total terms. In a separate report, Barclaycard said annual growth in household spending slowed to 2.4 percent last month from 3 percent in September, the weakest in more than a year.

Meantime Bank of England Governor Mark Carney said last week that while household finances have been “difficult” this year, “the worst of that real-income squeeze is ending.”

In addition to expecting inflation to peak this month, Mr Carney also forecasts a pickup in wage growth.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7257

e-Commerce Continues to Gain Acceptance By China's Consumers

Trend Summary: e-Commerce continues to steadily gain acceptance among Chinese consumers.


Following four years of significant growth in China, there have been clear and noticeable changes in shopping and consumption habits, bringing about ...

[Estimated timeframe:Q4 2017]

...  clear and noticeable changes to shopping and consumption habits. 

According to volume two of Kantar Worldpanel and Bain & Company’s 2017 China Shopper Report: Keeping up with China’s Shoppers at Two Speeds, rising digital activity has had little impact on certain key elements of consumer behavior, such as brand loyalty.

While the second quarter of 2017 showed a slight uptick in sales, overall value growth for the first half was a mere 2% versus the same period in 2016, largely due to a volume decline of 3% and unimpressive average selling price growth of 2.3%.

Brands in China consquently face new realities that now guide many of them as they develop strategies for growth.

Read the original unabridged Kantar Worldpanel article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: KantarWorldpanel.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7256

Global Smartphone Penetration to Hit 66% In 2018

Trend Summary: Smartphone penetration is predicted to reach 66% by 2018.


According to Zenith’s Mobile Advertising Forecasts 2017, published today, by 2018, 66% of individuals in fiifty two key countries will own a smartphone, an increase of ...

[Estimated timeframe:Q3 2017]

... 3% in 2017 and 58% in 2016.

The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day.

Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement.

Western Europe and Asia Pacific continue to lead the world in smartphone ownership. Zenith predicts that predict that five markets will have smartphone penetration above 90% in 2018: the Netherlands (94%), Taiwan (93%), Hong Kong (92%), Norway and Ireland (each at 91%).

Moreover, eleven markets will have penetration levels between 80% and 90%, all of them in Western Europe and Asia Pacific with the exception of Israel, where penetration will be 86%.

The country with the highest number of smartphone users will be China, with 1.3bn users, followed by India, with 530 million users. The USA will come third, with 229 million users.

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith’s Mobile Advertising Forecasts 2017
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7249

The Next Billion Mobile Users Will Rely on Video and Voice

Trend Summary: Ditch the keyboard: The next billion mobile users will rely on video and voice.


The internet’s global expansion is about to enter a new phase and it looks decidedly unlike the last one. Instead of typing searches and emails, a wave of newcomers  (“the next billion,” the tech industry calls them) will avoid text instead using ...

[Estimated timeframe:Q3 2017]

... voice activation and communicating via images.

The newcomers are a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy.

According to  Caesar Sengupta, who heads a group at Google charged with adapting to the new wave: “We are seeing a new kind of internet user. They will be very different from the first billion."

The newcomers will be a swathe of the world’s less-educated population, online for the first time thanks to low-end smartphones, cheap data plans and intuitive apps that let them navigate despite poor literacy”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7246

Shoppable Ads Set to Become Marketing's Next 'Big Thing'

Trend Summary: Shoppable ads are on course to become the next big thing in influencer marketing.


So called 'Shoppable Ads' have soared in popularity over the past year, turning social media users into shoppers and enhancing the click-to-buy platform. Not only do these new features offer marketers the opportunity to ...

[Estimated timeframe:Q2 2017]

...  enhance their targeting beyond gender, age, and location, they also enable brands to run direct response campaigns with measurable results versus brand awareness promotions.

These ads act as 'call to action' buttons within users feeds, giving marketers and brands a more direct method to target users within an application.

Moreover recent research from Bloglovin found that 63% of marketers have increased their budgets for influencer marketing campaigns this year, hiking the demand for shoppable ads to even greater heights.

Currently, these ads are only available to brands, but as past trends show, it is likely that they will soon be available to influencers taking part in brand campaigns, as well, changing the growth, results and accountability of these operations.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7216

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

[Estimated timeframe:Q2 2017]

... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7212

Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.


The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps - an amount that soars from a meagre ...

[Estimated timeframe:Q2 2017]

... ten minutes a day since 2010.  

However, the mobile boost to media consumption is slowing.

Mobile internet consumption increased at an average rate of 44% annually between 2010 and 2016, driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content.

Some of this extra consumption time was cannibalised from traditional media, but the spread of mobile technology has given a boost to overall media consumption by allowing users to access more media, in more places, and at more times than ever before.

The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 – an average increase of 2% per year.

Read the orignal unabridged Zenith Optimedia article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7186

Banking Gets Personal As Customers Get Choosey

Trend Summary:   Banking Gets personal with the rise and rise of the Customer.


All evidence suggests that customers are taking advantage of the old business credo" Whoever delights you keeps you", according to Vikrant Karnik, EVP & global head at ...

[Estimated timeframe:Q2 2017]

...cloud foundational services FS Capgemini

Posits Mr Karnik: "For decades the consumer-banking model was built around customers who open accounts with a particular institution and stay there for life".

"Now, that model has been upended. Advancements in analytics, processing power and artificial intelligence have created an environment in which traditional institutions and fintech startups alike have an unprecedented ability to understand their customers, providing them with well-tailored, personalised avenues for managing their financial lives"

All evidence suggests that customers are taking advantage of the situation.

According to a 2016 survey of 55,000 banking consumers in 32 countries conducted by Ernst & Young , 40% said they had used a non-bank financial services provider during the last twelve months. A further 20% said they plan to do so in the near future.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7184



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