... "understand my world".
Paradoxically however, 68% of the survey sample (over one thousand in the 16-24 age group) agree that politicians’ decisions have a direct influence on their day-to-day lives.
Voxburner founder Simon Eder believes that British politicians have failed to heed the lessons from Obama’s successful campaigns in 2008 and 2012, when a range of tactics were used to mobilise young voters on a mass scale.
These tactics included using social media to spark debate, organising grassroots activists and encouraging small donations to the campaign.
In 2012 Obama raised around half of his $1bn campaign fund from small donations, with email and text also used as direct marketing tools.
Comments Mr Eder: "We’re not seeing that kind of ‘Facebook election’ here in the UK.”
“By getting people to contribute dollars, Obama empowered them to feel part of the campaign, but here the money in politics still comes from a handful of people.”
However, British politicians have stepped up their efforts to engage with young people in recent weeks.
Last month, Facebook and Sky News hosted a live Q&A event in which young people were invited to put questions to Conservative Party leader David Cameron, Labour Party leader Ed Miliband and Liberal Democrat leader Nick Clegg.
Elizabeth Linder, Facebook’s politics and government specialist for the EMEA region, reports a significant upturn in election-related discussion on the social network since the turn of the year.
Says Ms Linder: “Last year, political issues were the most discussed topics on Facebook in the UK.”
“Whether it was the Scottish Referendum, the European Parliamentary Elections or the Rochester and Strood by-election, millions of people from all walks of life turned to Facebook to share their views.”
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