365 Marketing Trends found for Consumer Trends / Attitudinal


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Consumers Crave Support for Smart Home Technology

Trend Summary: Smart home technologies have passed the consumer awareness hurdle.


A new consumer research survey conducted by technical support services specialist PlumChoice and the Z-Wave Alliance, reveals that 97% of US consumers in 2016 knew what smart devices were, compared with ...

[Estimated timeframe:Q2 2017]

just 67% in 2015.  

Additionally, nearly 80% of consumers said they own at least one smart device, while the majority own four to six such devices. 

According to Noelani McGadden, vice president of IoT at PlumChoice: “In 2016, there was a tentative nature to the market.

“As consumers are moving beyond the early adoption phase, they’re finding there’s not just one manufacturer that’s going to satisfy all their device needs.”

The smart home category is still projected to grow, with more than half (52%) of the survey’s respondents planning to buy a smart device in the next two years (among those who already own devices, 84% said they plan to buy another within the next two years).

Read the original unabridged MediaPost article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7168

Luxury Adspend Soars, Driven By USA, China and Japan

Trend Summary: USA, China and Japan are predicted to drive global recovery in luxury adspend.


The latest edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today, predicts that expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a ...

[Estimated timeframe:Q2 2017]

... 0.5% contraction in 2016.

The recovery will be led by luxury advertisers in the USA, China and Japan, which together account for 80% of the growth in luxury adspend come 2018.

This is the third annual edition of Zenith's Luxury Advertising Expenditure Forecasts, which examine expenditure on luxury advertising in twenty-three key luxury markets, namely Australia, Brazil, China, Colombia, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, the United Arab Emirates, the United Kingdom and the United States of America.

As with Zenith’s long-established Advertising Expenditure Forecasts, the Luxury Market Forecast provides historic expenditure figures and forecasts by medium.

However, this report focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery.

Read Zenith's original unabridged Luxury Advertising Forecasts.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7167

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7145

Teens Prefer Algorithms To Human Editors in Story Selection

Trend Summary: Recent research reveals that teenagers trust algorithms to select stories nearly twice as much as they trust human editors.


According to the latest findings of the Edelman Trust Barometer published by the Chicago and New York based PR firm, teenagers trust algorithms to select stories nearly twice as much as they trust ...

[Estimated timeframe:Q1 2017]

... human editors.

Conversely, whilst teenagers are more trusting of traditional media such as TV, radio and newspapers than adults, they also place mounting importance on facts in a ‘filter bubble’ era while concurrently trusting algorithms more than human editors to select stories for them.

The study, which sampled one thousand 16-18-year-olds, found that despite being the social media generation, the teenagers surveyed are uncomfortable with the pace of change.

Three in five are concerned about the pace of change in social media, while two in five are concerned about Artificial Intelligence and robotics, eclipsing the concerns from adults.

Nearly half the young adults feel the pace of change in mobile technology is too fast, whilst paradoxically investing greater trust in traditional media than adults by a margin of 59% to 48%, whilst more than eight in ten of respondents say they are regularly engaging with current affairs.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7107

Skippable Ads Have Become Behaviourally Ingrained

Trend Summary: Skipping 'Skippable Ads' has become ingrained behaviour for a majority of consumers.


Results of a trial released today by IPG Mediabrands subsidiaries Magna and Media Lab, reveal that 76% of consumers say they skip the ads because it is ...

[Estimated timeframe:Q1 2017]

... an ingrained habit.

Additionally, notes the study, "the situation is further exacerbated by the fact that not only do the majority of consumers skip ads, but they do so right away.”

However, the IPG units note in their report that a primary reason for consumers completing skippable ads has to do with their relevance and whether they are currently “in themarket-market” for the product or service advertised.

On the plus side, Magna's SVP for Intelligence Solutions Strategy Kara Manatt says that the media trial identified “viable solutions” to improve the viewing of skippable ads"

“While skipping is an ingrained behavior, more succinct ads, coupled with human connection and good storytelling, will help brands more deeply engage with its audiences,” she stated.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7102

Consumers Give Thumbs Down to Brands, Citing 'Poor Content'

Trend Summary: A study of people in thirty-three nations reveals that they couldn’t care if less if 74% of the brands they use disappeared.


The study, conducted by Havas Media Group, polled some 300,000 people, spanning thirty-three countries and 1,500 brands, and the bad news for marketers is that ...

[Estimated timeframe:Q1 2017]

... "people wouldn’t care if 74% of the brands they use just disappeared."

Moreover, survey respondents believe that: "60% of content produced by brands is poor, irrelevant or failing to deliver because it fails to inspire, entertain, educate, inform, help and reward."

Among the "content" that fails to "inspire, entertain, educate, inform, help and reward" are video games, F2F games, spectator events, sport events, live-stream events, physical activities, parties, home events, fundraising events, VIP experiences, celebrities collaborations and interviews.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7090

Emerging Nations Will Generate Over 2.5 Bn Smartphone Users by 2020.

Trend Summary: Marketers eyeing the global market are advised to think mobile, especially if targeting emerging markets.


According to "Emerging Markets: Changing the Game of Mobile Advertising," a new white paper published by mobile connectivity operator Jana, nations such as India, Mexico, Brazil and Indonesia will by 2020 collectively account for more than ...

[Estimated timeframe:Q1 2017]

... 2.5 billion smartphone users.

Growth will be spurred by Google's Android mobile operating system, which currently accounts forjust over half of all US smartphones, plus a global share of 88%.

However, the high cost of data discourages many users from downloading apps. According to UK newspaper The Guardian, 50% of smartphone users in India deactivate their data plans, a trend that has forced companies like Google-owned YouTube to create "lite" versions of their apps to reduce data usage.

Globally, video is on track to account for 70% of all mobile data traffic during the next five years.

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7066

Consumers Worldwide Opt for Brands That Do Good

Trend Summary: One third of consumers world-wide prefer to buy from brands they believe to be doing environmental or social good.


A new survey commissioned by multinational FMCG giant Unilever polled 20,000 adults across five countries asking how sustainability affects their ...

[Estimated timeframe:Q1 2017]

... purchasing choices.

Responses from consumers in the UK, USA, Brazil, India and Turkey (approximately one third of consumers worldwide) reveals that they actively choose to buy from brands they consider to be doing environmental or social good.

In addition to the 33% who say they actively choose to buy from brands considered to be sustainable, the survey found that a fifth (21%) say they would be more likely to choose brands that make their sustainability credentials clear on their packaging and in their marketing.

According to Unilever, that equates to an untapped opportunity worth €966bn (£817bn) in sales across a global market for sustainable goods valued at €2.5tr.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7065

Messaging Matters to Millennials

Trend Summary: Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger.


According to Antoine Hemon-Laurens, customer communications management expert at Swiss based GMC Software, millennials are increasingly using messaging applications to communicate, making payments and exchanging information, not only with their peers but also with ...

[Estimated timeframe:Q4 2016]

... companies, according to the latest research from Yahoo’s Flurry Insights.

Similar to Gmail and Outlook, messaging applications provide an environment in which people interact in real time, with the addition of a social dimension.

Viewing this trend from an enterprise perspective, it appears that customers would trade off simplicity and convenience for brand loyalty, security and confidentiality.

The GMC research reveals that messaging applications are used 4.7 times more frequently each day than the combined average of all other mobile applications.

Moreover, users reportedly keep messaging applications on their devices for longer periods of time. As this trend grows, it poses a threat for any company spending millions of dollars annually in acquiring new customers, at the same time remaining a single click away from losing customers to other service providers in the same mobile environment.

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChiefMarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7056

Marketers Ethical Behaviour Drives Consumer Purchasing Decisions

Trend Summary: Consumers' purchasing decisions are influenced by a marketer's ethical behaviour.


Accounting for Good, a white paper commissioned by the UK based Association of Accounting Technicians [AAT], examines how accountants can educate and hold marketers to account regarding the importance of ...

[Estimated timeframe:Q4 2016]

... ethical practices.

Forty-three percent of respondents to the white paper said that not participating in tax avoidance would be an important consideration when deciding whether or not to engage with a business.

Other ethical factors which ranked highly with consumers when choosing a businesses to engage with included: maximum transparency with regard to company accounts (36%); a strict ethical code about their supply chain (39%); and being protective about sensitive client data (43%).

Commenting on the research, AAT chief executiv, Mark Farrar said: “Consumers are more aware than ever before of business behaviour and how it influences their purchasing decisions. Increasingly, people are being more mindful of how they spend their money and they want to feel confident in their choices. Greater transparency offers reassurance that their money is going to an organisation that fits with their own values".

Read the original unabridged TalkBusiness.co.uk article


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TalkBusiness.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7049



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