77 Marketing Trends found for Consumer Trends / Demographic

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Global Middle Classes Boom

Trend Summary: Almost 100 million households worldwide have entered the consuming middle-class income bracket over the past two years.

According to a new global survey conducted by information and measurement company Nielsen on behalf of financial services giant Credit Suisse, the role of young consumers is ...

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... an essential component of this development.

However, the worldwide adoption of ecommerce is also an important factor, given that the proportion of internet users who shop online rose to 30% in 2015.

The survey findings are based on 16,000 face-to-face interviews with consumers from nine emerging economies: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey.

The report identified India as the"biggest ecommerce opportunity", noting that "the average Indian respondent's income has increased by double-digits compared with a decline for the [emerging market] average, although income expectations going forward have moderated."

However, it is in China that younger consumers have really made an impact, the survey reporting that shoppers aged between 20 and 30 are expected to contribute to 35% of the country's total consumption over the next five years, up from the current figure of just 15%.

Read the original unabridged Warc.com article.

[Estimated timeframe:Q2 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.warc.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6867

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