77 Marketing Trends found for Consumer Trends / Demographic

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Smartphones Will Drive mCommerce by 2017

Trend Summary: 2017 will pass a milestone for US e-commerce, with over half of digital buyers using a smartphone to make purchases.

The latest forecast by New York headquartered research firm eMarketer predicts that by 2017 95.1 million Americans aged fourteen years and upward (equating to 51.2% of all US digital buyers) will make at least one purchase via a ...

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... smartphone in 2017.

According to eMarketer retail analyst Yory Wurmser: “Most shoppers regularly browse and research on their smartphones, but they’re now also making purchases with them as mobile sites become better optimised and screen sizes grow."

Mr Wurmser also believes that "it's easier for shoppers to complete a purchase on their smartphone, driving up mCommerce numbers for the next several years.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6844

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