354 Marketing Trends found for Corporate / Financial

... artificial intelligence for machines.

That news, as detailed on Google’s blog last month, follows an acquisition by the software giant in January of 2,000 employees who once worked for Taiwanese tech firm HTC.

Separately, but in the same thematic vein, Microsoft said in January 2018 that it has it had chosen Taiwan to grow its artificial intelligence business.

The Redmond, Washington headquartered tech colossus also revealed in February of this year that it intends to recruit one hundred people during the next two years, plus a further two hundred within five years to staff a $34m Taiwan Research and Development centre currently under development and dedicated to artificial intelligence, blockchain technology and cloud computing.

Read the original unabridged Forbes.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... research and development in IoT security, development tools and intelligent services. 

According to Microsoft, other major companies including Kohler, Steelcase, Chevron, United Technologies and Johnson Controls are using its IoT platform.

In a recently released company statement Microsoft said: “With each new implementation, we’re witnessing a unique transformation”.

Added the company: “We’re also getting a look into how both customers and partners overcome the specific challenges of building an IoT solution that harnesses massive amounts of data.

Read the original unabridged MediaPost.com article.

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... secondary concern when it comes to adopting AI.  

When the first scalable artificial intelligence marketing solutions came to market in 2016, brands adopted them more quickly than agencies.

However, neither brands nor ad agencies rushed to embrace AI because of its shiny packaging.

A meagre 11% response to peer pressure of brand respondents, plus just 8% of ad agencies, explored AI because they wanted to try the latest new marketing tool or exotic technology.

Be that as it may, seven out of ten respondents [brands and agencies] cited “increasing the value of our marketing investment” as a key motivating factor for adopting AI.

Brands, which have greater impetus to control costs [they can’t be passed along to clients] were especially keen on this reason: 83% of respondents, compared with just 58% of agencies, cited cost containment as an important factor.

For agencies, increasing campaign productivity [making themselves look good to clients] moved the needle, while 33% investigated AI systems because their current manual and/or technology-aided efforts had flatlined.

Read the original unabridged MediaPost.com article.

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... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

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... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... Nestlé.

GlobalData bases its top-25 rankings on market capitalisation valuations, together with end-of-year numbers from publicly traded Consumer Package goods companies, along with its own latest annual reports.

Consumer Packaged Goods companies filling out the top 10 are:  The Coca-Cola Company ($196.6bn), PepsiCo ($166.9bn), Kweichow Moutal ($153.7bn), Unilever ($153.3bn), L’Oreal ($125.8bn), Kraft Heinz ($94.2bn) and Diageo ($90.4bn).

Read the original unabridged MediaPost.com article.

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... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.

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... scale up across Europe.  

Claims Mr Dombrovskis: “It will help them match investors and companies from all over the EU, giving more opportunities for firms and entrepreneurs to pitch their ideas to a wider base of funders.”

Earlier this week the Commission set out a range of measures to encourage growth and job creation in fintech in a bid to to wean the region’s economy off its heavy reliance on bank funding, a core aim of the EU’s wider capital markets union project.

Read the original unabridged Reuters.com article.

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... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.

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According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.