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Ad Budgets In Peril, Marketers Urged to Adopt AI Now

Trend Summary: Marketers are urged to embrace AI nowas a matter of urgency.


The bewiskered adland adage: "Half the money we spend on marketing is wasted—we just don’t know which half" is as true today as it ever was if the latest forecasts from ...

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... Forrester and Gartner for 2018 are accurate.

According to Oracle's Reggie Bradford, this kind of waste is not going unnoticed. Ad budgets are in peril whilst Forrester concludes “ad spend will be flat in 2018 and cause a painful correction in the agency and adtech markets.”

Moreover, IT research and advisory firm Gartner agrees that marketing budget growth has stalled, and recommends that execs proactively prepare for budget cuts. It appears we are in for a year of reckoning.

Bradford also warns that 2018 will be the year that another seismic force begins to take hold and transform marketing and advertising.

Artificial intelligence (AI) is coming, in every field and in every business, like it or not. Its effects in marketing, if understood and harnessed correctly, will be game-changing.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q4 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7266



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