355 Marketing Trends found for Corporate / Financial


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Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7433

US Tech Titans Plan Massive Expansion Shift to Taiwan

Trend Summary: Tech titans Google, IBM and Microsoft are all expanding in Taiwan this year.


Google has announced it will hire three hundred people in Taiwan this year, training 5,000 local students in ...

[Estimated timeframe:Q1 2018]

... artificial intelligence for machines.

That news, as detailed on Google’s blog last month, follows an acquisition by the software giant in January of 2,000 employees who once worked for Taiwanese tech firm HTC.

Separately, but in the same thematic vein, Microsoft said in January 2018 that it has it had chosen Taiwan to grow its artificial intelligence business.

The Redmond, Washington headquartered tech colossus also revealed in February of this year that it intends to recruit one hundred people during the next two years, plus a further two hundred within five years to staff a $34m Taiwan Research and Development centre currently under development and dedicated to artificial intelligence, blockchain technology and cloud computing.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7358

Microsoft To Plough $5bn Into Internet Of Things Over Next Four Years

Trend Summary: Microsoft plans to invest $5bn in the Internet of Things over the next four years.


The IT giant's massive investment is aimed at supporting innovation in it's technology platform along with ...  

 

[Estimated timeframe:Q1 2018]

... research and development in IoT security, development tools and intelligent services. 

According to Microsoft, other major companies including Kohler, Steelcase, Chevron, United Technologies and Johnson Controls are using its IoT platform.

In a recently released company statement Microsoft said: “With each new implementation, we’re witnessing a unique transformation”.

Added the company: “We’re also getting a look into how both customers and partners overcome the specific challenges of building an IoT solution that harnesses massive amounts of data.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7357

Brands and Agencies Want Results From AI -- Not a "Calgon Moment"

Trend Summary: Here's What marketers want from AI platforms?


De-stressing marketers and their ad agencies from the day-to-day complexities of marketing strategies might be a noble [if unachievable] goal despite which it remains  a ...

[Estimated timeframe:Q1 2018]

... secondary concern when it comes to adopting AI.  

When the first scalable artificial intelligence marketing solutions came to market in 2016, brands adopted them more quickly than agencies.

However, neither brands nor ad agencies rushed to embrace AI because of its shiny packaging.

A meagre 11% response to peer pressure of brand respondents, plus just 8% of ad agencies, explored AI because they wanted to try the latest new marketing tool or exotic technology.

Be that as it may, seven out of ten respondents [brands and agencies] cited “increasing the value of our marketing investment” as a key motivating factor for adopting AI.

Brands, which have greater impetus to control costs [they can’t be passed along to clients] were especially keen on this reason: 83% of respondents, compared with just 58% of agencies, cited cost containment as an important factor.

For agencies, increasing campaign productivity [making themselves look good to clients] moved the needle, while 33% investigated AI systems because their current manual and/or technology-aided efforts had flatlined.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7351

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7345

Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7343

Nestle Ousts P&G From Ruling the Top Marketing Roost

Trend Summary: According to the latest rankings, Nestlé is now the world’s largest consumer packaged goods company.


The latest analysis by data and analytics specialist GlobalData, reveals that the marketing world's former Numero Uno, Procter & Gamble, has been relegated io second place by ... 
[Estimated timeframe:Q1 2018]

... Nestlé.

GlobalData bases its top-25 rankings on market capitalisation valuations, together with end-of-year numbers from publicly traded Consumer Package goods companies, along with its own latest annual reports.

Consumer Packaged Goods companies filling out the top 10 are:  The Coca-Cola Company ($196.6bn), PepsiCo ($166.9bn), Kweichow Moutal ($153.7bn), Unilever ($153.3bn), L’Oreal ($125.8bn), Kraft Heinz ($94.2bn) and Diageo ($90.4bn).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7338

Consumer Behavior Continues to Change Amazon’s Business Model

Trend Summary: Amazon Search aims to capitalise on changing consumer behavior.


The biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding of how the ...
marketplace’s ad network and search services work prompting ... 

[Estimated timeframe:Q1 2018]

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7335

EU To Boost Financial Technology Sector Via Crowdfunding

Trend Summary: The European Union has proposed crowdfunding passports in a bid to boost growth in the financial technology sector.


According to the EU’s financial services commissioner Valdis Dombrovskis, an EU crowdfunding license would help crowdfunding platforms to ...  

 

[Estimated timeframe:Q1 2018]

... scale up across Europe.  

Claims Mr Dombrovskis: “It will help them match investors and companies from all over the EU, giving more opportunities for firms and entrepreneurs to pitch their ideas to a wider base of funders.”

Earlier this week the Commission set out a range of measures to encourage growth and job creation in fintech in a bid to to wean the region’s economy off its heavy reliance on bank funding, a core aim of the EU’s wider capital markets union project.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7333

Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

[Estimated timeframe:Q1 2018]

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7329



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