355 Marketing Trends found for Corporate / Financial


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Amazon Set to Muscle-In On B2B eCommerce

Trend Summary: Amazon’s new Shipping With Amazon [SWA] service signals its move into to a business to consumers [B2C] format. 


Urges Ray Grady, president and chief customer officer at CloudCraze: “It’s important for businesses to own the ecommerce experience and not outsource or cede margins to Amazon. This move should serve as a call to action for B2Bs.”

 

[Estimated timeframe:Q1 2018]

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7326

FMCG Titans Plan Night of the Long Knives

Trend Summary: P&G plans to further reduce ad agency and production fees by $400m by 2021.


According to P&G's Ceo David Taylor, that’s in addition to the $750m the consumer-goods giant has already axed over the past three fiscal years. Moreover, Mr Taylor also plans to ... 

[Estimated timeframe:Q1 2018]

... further reduce the number of ad agencies with which it currently works. 

Cynics say that axeman Taylor also wants the remaining agencies to work out of the goodness of their hearts!

The report also suggests that P&G's main rival, Unilever, has likewise embarked on a cost-cutting drive.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7324

Facebook Soothes Jittery Investors Over Dip in Usage

Trend Summary: Despite a dip in usage, Facebook insists that its digital ad business will remain highly profitable. 


The company's earnings report claims that that it's quarterly revenue jumped 47% from a year earlier, while executives said in a conference call that they saw more chances to make money even if ...

[Estimated timeframe:Q1 2018]

...  people spend less time on Facebook.

Analysts have recently been pondering the resilience of the world’s largest social media network, which is currently making changes to its products to in a bid to deter foreign influence campaigns, such as one that claiming Russia recently carried out.

However, Facebook executives expressed optimism on the call, with analysts saying the changes they were making in response to criticism would be healthy for the business in the long term and might not even hurt much in the short term.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7308

Amazon Invades Madison Avenue

Trend Summary: Madison Avenue goes on the the defensive as Amazon silently builds an advertising business.


Amazon's hitherto silent foray into adland includes search and banner ads on its e-commerce platform, with ads surrounding its streaming NFL games for Amazon Prime members. The Bezos bulldozer even uses its prized data to help ...

[Estimated timeframe:Q1 2018]

... advertisers target audiences on other websites.

Until now the ad business hasn’t been a top priority for Amazon. However, under the baton of Seth Dallaire, Amazon’s vice president of global ad sales, the company is more aggressively courting ad buyers.

Those advertisers and the holding companies that guard their billion-dollar budgets are taking note and working with Mr Dallaire’s team to find new ways to spend with the coveted e-commerce giant.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7299

Global Economy Forecast to Grow in 2018

Trend Summary: The global economy is forecast to grow in 2018, albeit expected to slow in some regions.


According to the latest OECD report the major driver of stock market growth in 2017 was a booming global economy, exceeding ...

[Estimated timeframe:Q4 2017]

... marketers expectations.

Will the growth continue? Forecasters say basically, yes, prompted by the OECD's prediction of 3.7% growth in 2018, up from 3.6% in 2017.

Moreover London based analytics firm IHS Markit expects growth in the region of 3.2%, while the forecasts of Bank of America, Merrill Lynch and Goldman Sachs are slightly rosier at 3.8% and 4%, respectively.

A major boost is expected to come from the USA, where many economists expect new tax cuts to provide a temporary economic jolt, with forecasts for GDP growth of about 2.5%.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7294

Amazon On Course to Become An Advertising Powerhouse

Trend Summary: Marketers mull future ownership of the Marketing Cloud


Many marketers believe that the trillion dollar Marketing Cloud arena will be dominated by whoever controls the most and best consumer data, combined with the most and best opportunities to connect that data with ... 

[Estimated timeframe:Q1 2018]

... massively scaled touchpoints.

Major multinationals - among them Amazon - already have masses of consumer data and the opportunity to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

This will range from from email, digital banners, digital video and TV ads to e-commerce personalization, snail mail and telemarketing.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7293

Ad Budgets In Peril, Marketers Urged to Adopt AI Now

Trend Summary: Marketers are urged to embrace AI nowas a matter of urgency.


The bewiskered adland adage: "Half the money we spend on marketing is wasted—we just don’t know which half" is as true today as it ever was if the latest forecasts from ...

[Estimated timeframe:Q4 2017]

... Forrester and Gartner for 2018 are accurate.

According to Oracle's Reggie Bradford, this kind of waste is not going unnoticed. Ad budgets are in peril whilst Forrester concludes “ad spend will be flat in 2018 and cause a painful correction in the agency and adtech markets.”

Moreover, IT research and advisory firm Gartner agrees that marketing budget growth has stalled, and recommends that execs proactively prepare for budget cuts. It appears we are in for a year of reckoning.

Bradford also warns that 2018 will be the year that another seismic force begins to take hold and transform marketing and advertising.

Artificial intelligence (AI) is coming, in every field and in every business, like it or not. Its effects in marketing, if understood and harnessed correctly, will be game-changing.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7266

Firms Unprepared for Cyber Attacks Warns PricewaterhouseCoopers

Trend Summary: Despite blaring headlines about cyber attacks, many companies remain unprepared to cope with one.


According to The Global State Of Security Survey, a study by PricewaterhouseCoopers [PwC] of 9,500 executives surveyed in 122 nations, 44% report that ...

[Estimated timeframe:Q3 2017]

... their firms have failed to create an overall security strategy.

In addition, 54% lack an incident-response process and 48% have no employee awareness training program. What’s more, only 39% are “very confident” in their cyber attack attribution capabilities.  

Despite this relaxed situation, executives seem to grasp the dangers, especially with regard to attacks that would hit their advanced technologies.


Asked to predict the impact of an attack against their automation and robotics systems, 40% of survey respondents cite disruption of operations and 39% cite the loss of company or sensitive data, presumably including customer information.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7255

Tech Titans Vie For Future Supremacy

Trend Summary: The battle of internet giants is set to enter new technologies.


Addressing the The Wall Street Journal’s WSJ D.Live technology conference this week in Laguna Beach California, Michael J. Wolf, co-founder and managing director of consulting firm Activate Inc, predicted that as giant internet companies vie for an ever-fleeting portion of people’s time the war ...

[Estimated timeframe:Q3 2017]

... for tech supremacy is moving to newer technologies such as augmented reality and voice assistants.

Among the giants vying for supremacy are Google's holding company Aphabet, Facebook, Amazon, Apple and others are hunting for new areas of growth—often on each other’s turf—as they enjoy soaring revenues and stock prices.

This hungry elite are poised to wage a turf war, bumping into each other across the board, in online sports viewing, movies, news and even podcasting.

Up for grabs is an extra $300 billion a year in revenues that Activate projects will flow into the $1.7 trillion global consumer media and internet market by 2021, through growing internet-access fees, ads and paid content. Activate estimates the market will grow 4.1% annually.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7251

Eurozone Economy Overtook USA Over Past Eighteen Months

Trend Summary: Over the last eighteen months the Eurozone Currency area’s GDP has grown faster than that of the USA.


The Eurozone’s economy quickened in Q2 2017, raising expectations that by 2018 the European Central Bank will begin to phase out its stimulus measures as the region gradually emerges from ...

 

[Estimated timeframe:Q3 2017]

... the shadow of the past decade’s financial crises.

The acceleration in the Eurozone’s recovery means it is playing a more equal role with the USA in driving global growth. Over the past eighteen months, the region has grown slightly faster than the USA, after lagging well behind in 2015 and prior years.

According to the Central Bank, if that pattern continues global economic growth should be stronger this year.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7244



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