354 Marketing Trends found for Corporate / Financial


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US Regulators Set to Challenge Dominance of Online Titans

Trend Summary: US regulators are accused of 'playing softball' when challenging anti-competitve behaviour by US tech titans Google, Facebook and others.


There is growing concern over the ever increasing dominance of US tech giants Alphabet (Google's parent company), Apple, Microsoft, Amazon and Facebook - the  five largest companies in the world by ...

[Estimated timeframe:Q2 2017]

... market capitalisation.

The Big Five's increasing market dominance is fuelling concerns about competition and data privacy.

US regulators are reportedly about to get tough on the five monopolists, believes Jonathan Kanter, a Washington-based antitrust attorney. who believes attitudes may be changing. 

Google is expected to attract more than 40% of digital advertising dollars this year according to an unnamed analyst, while Amazon is on track to collect half of all US online sales by 2021.

However, in the Spring of this year, a group of Republicans introduced a broader proposal that would require firms such as Google and Amazon - in addition to traditional internet providers - to get user permission before sharing their data.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7197

Bot Fraud Set to Soar in 2017

Trend Summary: Economic losses due to bot fraud are estimated at $6.5bn globally in 2017.


A study released earlier this week by the Association of National Advertisers [ANA] and digital advertising security provider White Ops estimates the economic losses due to bot fraud at ... 

 

[Estimated timeframe:Q2 2017]

... $6.5bn globally in 2017, down 10% from the $7.2bn reported in 2016.

The Bot Baseline Report analyses the digital advertising activities of forty-nine ANA member companies between October 2016 and January 2017.

According to the study: "Extrapolating the results of the participants to the overall global market would result in 2017 fraud losses of just $3.3bn — approximately half of the $6.5bn general market projection."

ANA Ceo Bob Liodice called the results of the study "a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols." 

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7185

Banking Gets Personal As Customers Get Choosey

Trend Summary:   Banking Gets personal with the rise and rise of the Customer.


All evidence suggests that customers are taking advantage of the old business credo" Whoever delights you keeps you", according to Vikrant Karnik, EVP & global head at ...

[Estimated timeframe:Q2 2017]

...cloud foundational services FS Capgemini

Posits Mr Karnik: "For decades the consumer-banking model was built around customers who open accounts with a particular institution and stay there for life".

"Now, that model has been upended. Advancements in analytics, processing power and artificial intelligence have created an environment in which traditional institutions and fintech startups alike have an unprecedented ability to understand their customers, providing them with well-tailored, personalised avenues for managing their financial lives"

All evidence suggests that customers are taking advantage of the situation.

According to a 2016 survey of 55,000 banking consumers in 32 countries conducted by Ernst & Young , 40% said they had used a non-bank financial services provider during the last twelve months. A further 20% said they plan to do so in the near future.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7184

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

[Estimated timeframe:Q2 2017]

... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7169

Media and Marketing Deals Sag in 2017 Q1

Trend Summary: Media and marketing mergers and acquisitions slowed down in Q1 2017 versus the same period in 2016.


Total deal volume was $23bn for 757 deals, according to investment bank Petsky Prunier. This was lower than the $32.9bn recorded in the first quarter a year ago, which registered ...

[Estimated timeframe:Q2 2017]

... 796 deals.

 

There were 766 deals in the second quarter of 2016 valued at $89.2bn -- notably Microsoft's $26.2bn deal to buy LinkedIn.

The third quarter of 2016 recorded 775 deals totalling $49.5bn, whereas Q4 2016  recorded 775 deals equalling $34.7bn in total dollar volume.

 

 

 

 

 

Big deal-makers in the first quarter of this year included WPP Group, which made eight deals, Live Nation with five and Comcast Corp and Dentsu, both with four.

 

 

 

Digital media/commerce deals represented the bulk of first-quarter deals, totaling circa $11.2bn. There was a 15% increase in the number of deals made versus the fourth quarter -- although the deals were down 23% in terms of total dollar volume.

 

Read the original unabridged MediaPost.com article.

 

 

 

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7146

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7145

UK Marketers Ditch Ad Agencies, Opt for In-House Services

Trend Summary: UK advertisers are increasingly moving marketing services in-house.


UK advertisers are increasingly mimicking their American cousins by shunning agencies and moving towards in-house and on-site services, according to a new study by the Incorporated Society of British Advertisers [ISBA] together with on-site agency specialist OLIVER and market researcher Future Thinking. Moreover  emerging markets such as ...

[Estimated timeframe:Q1 2017]

... India, Mexico, Brazil and Indonesia, are projected to fuel downloads in mobile app stores.

These markets are also expected to experience a boom in downloads, as nearly three billion more consumers are introduced to apps over the coming five years.

Moreover, according to Ap Annie, a business intelligence and analytics  company headquartered in San Francisco, global downloads across all mobile app stores will increase 20% annually, reaching 352 billion in 2021.

Read the original unabridged MarketingWeek.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MarketingWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7142

Internet Adspend Will Exceed $200bn In 2017

Trend Summary: Global internet advertising expenditure will grow 13% to reach $US205bn in 2017.


According to Zenith’s latest Advertising Expenditure Forecasts, published today, internet advertising will attract 36.9%  of all advertising expenditure, up from ...

[Estimated timeframe:Q1 2017]

... 34.0% in 2016.

This is the first year in which more money will be spent on internet advertising than advertising on traditional television (the latter totalling $192bn).  

The sheer scale of internet advertising means its growth rate is slowing. Internet adspend grew 17% in 2016, down from 20% in 2015, and Zenith expects growth to slow to 13% in 2017, 12% in 2018 and 10% by 2019 (though it will continue to add US$23bn‐US$24bn a year).

In this environment it is vital that platforms and publishers address advertisers’ valid concerns about viewability and brand safety to secure sustainable growth. As the market matures, advertisers need to know for certain that their ads are being actively viewed by real people in appropriate environments.
 

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7133

Yahoo Ogles Premium UK Media

Trend Summary: Yahoo strikes global content partnership deals with premium UK media.



California headquartered US multinational technology company Yahoo has struck a content partnership deal with leading British newspaper brands The Telegraph, The Guardian, The Independent, the Evening Standard and ...

[Estimated timeframe:Q1 2017]

... Hearst UK.

The multinational mega deal will enable the publishers to distribute selected content via Yahoo's sites and mobile apps across five nations: the UK, USA, Canada, India and Singapore.

According to Comscore Inc, a cross-platform measurement company that measures audiences, brands and consumer behavior worldwide, Yahoo's content is read across multiple devices by 206 million people in the USA, 22 million people in Canada and 29 million people in the UK.

The figures for India and Singapore, however, relate only to desktop viewing and their readership  is 29 million and 3 million respectively.

The deal enables publishers to gain a share in the revenues gleaned from advertising that are run alongside each article.

Says Yahoo's Greg Miall, director of global partnerships: "This deal is about giving these publishers access to a much wider audience than their content currently gets."  

Read the original unabridged CampaignLive.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CampaignLiveco.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7101

B2B Companies To Increase Adspend Budgets In 2017

Trend Summary: Despite an increased focus on storytelling and content marketing, a significant number of B2B companies intend to increase their ad budgets.


A recent survey by Boston Massachusetts headquartered brand strategy consultancy Spencer Brenneman found that 81.3% of B2B companies expect to invest more in branding efforts in 2017, with expected increases of ...

[Estimated timeframe:Q1 2017]

... up to 20%.

According to UK ad trade website The Drum, companies that have boosted their branding expenditure over the last five years have seen improved sales and landed more customers.

Moreover, Britain's advertising agency trade body, the Institute of Practitioners in Advertising, reports that marketing budgets overall continue to increase despite concerns over Brexit.

In the coming five years, 81.3% of B2B companies expect to invest more in their brand strategies, with an anticipated increase of up to 20% in 2017.

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=7098



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