132 Marketing Trends found for Corporate / Legal

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World Ban on Tobacco Advertising Sought

Bottom Line: The World Health Organisation has urged governments to impose a global ban on tobacco advertising.

Hard on the heels of this year’s World No Tobacco Day on May 31, the World Health Organisation [WHO] is vigorously lobbying national governments across the globe to ban tobacco advertising, promotion and sponsorship. For the past fifty years the US, UK and most EU governments have been warning people about the harmful effects of tobacco. Now other nations are ... 

[Estimated timeframe: Q3 2013 onward ]

... following suit.

Thailand requires graphic labels on packs of cigarettes, while Turkey and Russia have enacted strong tobacco control laws.

The latest campaign has renewed smokers' interest in quitting, claims Dr Thomas Frieden of the US government's Centers for Disease Control and Prevention.

"Quitting smoking is the single most effective thing you can do to improve your health," he said.

But quitting isn't easy. Only 10% of smokers will quit in a given year according to Joanna Cohen of the The Johns Hopkins Bloomberg School of Public Health.

Explains Dr Cohen: "Tobacco use is an addictive behavior, and it's a human behavior which is very complex. So just think of any behavior on your own that you want to change, and it's not easy."

In Russia, according to Cohen, the stop smoking campaign was only partly due to health care costs. "Their citizens were dying off early, way earlier than they should be," she said. 

Among the stark facts highlighted on World No Tobacco Day:

  • Tobacco kills up to half its users
  • Tobacco kills almost six million people a year
  • Annual death toll could reach eight million by 2030
  • Nearly 80% of the world's smokers live in low and middle-income countries
  • Consumption of tobacco products is increasing globally.

According to the WHO, four out of five tobacco related deaths are in low and middle-income nations - countries that bear the greatest burden of disease and premature death.

These countries are where the tobacco industry is energetically seeking new smokers!

Read the original unabridged Voice of America article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: VOANews.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6109

Google Glass's Implications Faze Privacy Campaigners

Bottom Line: Campaigners warn that widespread use of Google Glass could stifle freedom in civil society. The future marketing implications are significant

A campaigning group called Stop the Cyborgs [STC] is demanding that limits be imposed on the wearing of Google Glass type headsets in public places. The headsets  and other augmented reality gadgets risk creating a world in which privacy is impossible, warn campaigners. The STC campaign comes as politicians, lawyers and bloggers debate how the gadgets will change civil society. However, according to one campaigner, "we are not ...

[Estimated timeframe:Q2 2013 onward]

... "calling for a total ban."

He told the BBC in a message sent via anonymised email service Hushmail: "Rather we want people to actively set social and physical bounds around the use of technologies and not just fatalistically accept the direction technology is heading in."

Based in London, the STC campaign began on on 28 February, he said, and the group did not expect much to happen before the launch of Google Glass in 2014. 

However, the STC launch coincided with a Google campaign on Twitter aimed at persuading people to think about what they would do if they had a pair of the augmented reality spectacles.

The camera-equipped headset suspends a small screen in front of an owner and pipes information to that display. The camera and other functions are voice controlled.

Google's push, coupled with the announcement by the 5 Point Cafe in Seattle to pre-emptively ban users of the gadget, has generated a lot of debate and given the campaign a boost, said the campaign's mouthpiece.

Posters produced by the campaign warning people not to use Google Glass or other personal surveillance devices have been downloaded thousands of times, claims an STC representative.

Google Glass, however, is not the only threat that should concern campaigners.

It was reported today by Reuters that China's largest search engine, Baidu Inc is developing prototype digital eyewear similar to Google Glass. The initiative will leverage Baidu's strengths in image search and facial recognition.  

Read the original unabridged BBC article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6065

EU Warns Citizens of US Privacy Invasion Threat

Bottom Line: A study commissioned by the European Union warns that US authorities could use a Federal Act to access European users' data stored on US-based social media sites.

Although the US Foreign Intelligence and Surveillance Amendments Act [FISA], renewed late last month, does not apply outside the USA, the European Union has warned its citizens that US authorities could use the Act to access European users' data stored on US-based servers - for example Facebook and other US-located social media sites. A study commissioned by the EU found that ... 

[Estimated timeframe: Q1 2013 onward]

... EU citizens' data stored on US servers is not protected from access by a third party.

According to a report commissioned by the EU and carried out by the Centre for European Policy Studies, America's so-called Patriot Act gives US authorities the legal right to access foreign citizens' data stored within US borders.

Commenting on the report, European Parliament member Jan Philipp Albrecht insists that "this study is absolutely not about generating panic." 

According to Mr Albrecht, most users don't even know where their data is stored. 

"It's a simple fact that the US data protection law only applies to US citizens." "But there are special laws that target the surveillance of non-US citizens", he added.

"This happens when sensitive data from big companies, like Microsoft, Amazon, Twitter and Facebook, are made available to US authorities for investigations." 

Thilo Weichert, data protection commissioner for the northern German state of Schleswig-Holstein is also concerned at the power wielded by the US over EU citizens' data.

Mr Weichert has been following the implications of this development closely for more than two years, while pushing Facebook to allow its users to remain anonymous.

"The long arm of US law stretches as far as Europe," he said.

Read the original unabridged Deutche Welle article.

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Source: DW.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6016

EU Mulls Control of Social Sites' Use of Member Data

Bottom Line: European lawmakers are mulling legislation that could restrict social sites such as Facebook and Google from using members' data for advertising purposes

Says the bill's German sponsor, Jan Philipp Albrecht, a member of the European Parliament: "Users must be informed about what happens with their data. And they must be able to consciously agree to data processing - or reject it." Albrecht, a member of the Green Party, this week announced plans to ensure that users of social networks and search engines are able to control ...

[Estimated timeframe: Q1 2013 onward]

... how much, if any, of their data is sold to advertisers.

The legislation, if implemented, could have serious financial repercussions for the web's two social network titans, FaceBook and Google+. Both are expected to vigorously resist any such limitations on their monetisation models. 

Reuters claims to have seen a report produced by Mr Albrecht which adds even sharper teeth to a proposal for more rigorous data protection, as announced by the European Commission in January 2012.

Albrecht and other EU lawmakers want to limit companies' ability to use and sell data, such as internet browsing habits, to advertising companies, especially when people are unaware their data is being used in such a way.

Facebook and Google, who were among the first to profit from users' data, have been lobbying against the curbs. Other data-reliant sectors such as health services, rail and smart-meter makers have also voiced concerns.

The European Parliament, the Commission and the bloc's twenty-seven member nations will seek an agreement on the new rules in coming months.

Says Erika Mann, Facebook's head of EU policy: "We are concerned that some aspects of the report do not support a flourishing European digital single market and the reality of innovation on the internet. The digital market is inescapably global in nature, and includes important partners in the United States."

Ms Mann did not elaborate on the precise implications of her statement.

Read the original unabridged Reuters.com article.

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Source: Reuters.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6005

US Government Moves to Enforce Mobile Privacy

Bottom Line: A report issued today by the US Government gives privacy advocates more muscle to lobby for new laws that could limit the potential of mobile advertising.

Based on the report's conclusions, the US General Accountability Office [GAO] calls on government officials to liaise with industry stakeholders to develop a set of consumer privacy guidelines. Paramount among these recommendations would be a ban on ... 

[Estimated timeframe: Q1 2013 onward ]

... mobile companies sharing consumers' location information without their permission.

Consumers have flocked to location-based mobile apps that offer services for everything from driving directions to finding the nearest burger bar.

But according to the GAO's report, a majority of consumers are unaware that many mobile app developers and wireless carriers also share or sell their mobile tracking data to third parties.

The report also notes that despite recommendations by industry associations and privacy advocates for formal mobile industry guidelines, these have not been consistently implemented.

The report was commissioned by Senator Al Franken [Democrat-Minnesota], chairman of the Senate Judiciary Committee’s subcommittee on privacy, technology and the law, following a number of hearings on mobile privacy issues.

The US initiative parallels that already under way in the European Union.

Read the original unabridged AdWeek article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5946

EU Mulls Mandatory Fitting of Emergency eDevice to New Cars

Bottom Line: If a proposal adopted this week by the European Parliament becomes law all new cars within the EU will be required to fit a device that automatically alerts emergency services in the event of a crash - the implications of which could modify auto marketing strategy.

The technology, known as eCall, would automatically dial European emergency number 112 if a car crashes, enabling rescue services to arrive faster, saving up to 2,500 lives annually and reducing the severity of injuries by 10% to 15%. So claims the European Parliament in its request to the European Commission to make fitting of the eCall device mandatory. If enshrined in law, the implications for marketers could be ...

[Estimated timeframe: Q3 2012 onward]

... extensive, boosting emphasis on safety and technology factors in the marketing of new auto models.

Calls to the new service could be triggered by on-board sensors such as those in the airbag detecting a crash, or by any car occupant pushing a button.

The eCall system will also use satellites and mobile telephony caller location to determine the location of the crashed car. Based on the location, eCall will contact the nearest emergency centre, also transmitting a minimum dataset that includes time, the direction in which the vehicle was travelling, vehicle identification, an indication if eCall was automatically or manually triggered and information about a possible service provider.

Sending the extra data is likely to reduce misunderstanding and stress and helps to eliminate language barriers between the vehicle occupants and the operator, said a Parliament news release.

And in a reassuring nod to data protection actives, Parliament has also decreed that the system must not be used to monitor a person's movements or determine his or her location unless that person has been involved in an accident.

Read the original unabridged article.

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Source: PCWorld.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5869

EU to Probe 'Internet of Things' Privacy Concerns

Bottom Line: Currently hyped to the hilt, the so-called 'Internet of Things' has raised doubts from privacy campaigners about the use of accrued data, culminating in a public consultation by the European Union.

The European Commission has instigated a consultation on public attitudes toward the 'Internet of Things'. Slated for completion over the next three to four months, the consultation is intended to provide a basis for likely future regulation. And there appears to be an element of urgency about the exercise, insofar as priority has been attached to... 


[Estimated timeframe: Q2 2012 onward]

... concerns such as privacy, security and who has access to data collected by governments and companies.

Seen by some to be a Wellsian vision of the future, the Internet of Things [IoT] is nearer than we may think. Indeed others think it it has already arrived!  

Rob van Kranenburg, founder of a European think tank called the Internet of Things Council, believes the concept first surfaced around the end of the 1990s under the term "ubiquitous computing."

According to Mr van Kranenburg, the fast-falling cost of data storage and emerging web analytics has already made it possible to "get rid of the mouse, get rid of the keyboard." Connectivity, he says, is coming "out of the computer and into the real world."

In one example of how the IoT might work in tomorrow's world, not only would your bathroom scale recognise you when you step onto it, it would also synchronize weight information with your smartphone, personal computer and other data unique to you and stored on cloud computer servers.

The technology involves fitting objects with a microchip and a communications antenna, explains Berlin-based strategy consultant Martin Spindler.

Using radio frequency identification [RFID], every real object in the analogue world could have a unique identifying number, like an IP address.

Examples of the likely benefits of this Sci-Fi technology?

Howzabout kitchens that order your food; washing machines that turn on when energy demand on the grid is lowest; cars that call emergency services if you get into an accident - all could all be part of the IoT new world.

To read the full Deutsche Welle article click here.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DeutscheWelle.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5828

America's FTC Roots for Extended Consumer Privacy Law

Bottom Line: The Federal Trade Commission, the body responsible for protecting US citizens' privacy, has called for legislation to give them access to information held by data brokers - emulating the public's extant right to review data held by credit agencies.

The FTC recommendation coincided with the publication of the final version of a privacy-policy framework put forward for comment in December 2010. The latest variant, however, fails to emulate the initial version which also called on personal data traffickers to create a universal "do not track" mechanism to protect online privacy and stops short of urging Congress to specific  actions. Instead FTC chairman Jon Leibowitz  ...

[Estimated timeframe: Q2 2012 onward]

... observed that self-regulation "appears to be working towards" a more draconian end: a do-not-track option for consumers, although he suggested congressional interest offered an extra incentive.

Says Leibowitz: "We are confident that consumers will have an easy-to-use and effective 'do not track' option by the end of the year because companies are moving forward expeditiously to make it happen and because lawmakers will want to enact legislation if they don't."

The latest version of the Firefox browser already allows users to switch-off browsing histories and tell websites "I do not want to be tracked."

Reports Philly.com: "The FTC perceives there to be a need for broad privacy legislation and specific protections to address problems such as lax data security and the activities of data brokers - companies that, without the consent or even knowledge of most consumers, collect and traffic in the data we leave behind as we travel through virtual and brick-and-mortar worlds."

The FTC report recommends that companies be held responsible for what it called "privacy by design," defined as practices that "build in privacy at every stage of product development."

Like the new Consumer Privacy Bill of Rights announced by President Barack Obama last month, the FTC's framework focuses on the transparency of information-handling practices and on consumer expectations that arise from the context in which personal information is requested.

Ioana Rusu, regulatory counsel at Consumers Union, said expectations about privacy were routinely confounded by the data-brokerage industry, in which little-known companies such as Axciom collect and trade data about consumers. Information from brokers can be used directly for marketing or combined with data from other sources to build more detailed profiles of individual consumers.

To quote Rusu: "The FTC is basically saying it's really problematic that entities that have no real relationship with consumers are amassing huge amounts of information about them. The consumer doesn't have any way of controlling that information, or even knowing that it exists or what it's being used for."

Consumers' expectations are also at the heart of a lawsuit against Google filed in Philadelphia last week. The suit contends that people who use Google's online services or who own mobile devices based on its Android operating system are being harmed by a new, unified privacy policy that Google implemented on March 1.

The suit says Google seeks to boost its online advertising revenue by mingling data from the dozens of free services it offers, such as its search engine, Gmail, and YouTube.

The suit argues: "Google's new privacy policy is nothing more than Google's effort to garner a larger market share of advertising revenue by offering targeted advertising capabilities that compete with or surpass those offered by social networks, such as Facebook, where all of a consumer's personal information is available in one site."

A Google spokesman declined to comment on the suit, saying the company [famed motto: "Don't be evil"] had not yet had time to review it. But Google, which says it has made few changes in its underlying data-handling practices, has criticized other class actions prompted by its unified policy.

"We believe these cases are without merit, and we intend to defend them vigorously," Google said in response to the earlier suits.

"Our updated privacy policy makes our privacy practices easier to understand, and it reflects our desire to create a seamless experience for our signed-in users. We undertook the most extensive notification effort in Google's history, and we're continuing to offer choice and control over how people use our services."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Philly.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5803

3-D Printing Eyes Home User Market - Lawyers Smack Lips!

Bottom Line: 3D printing is the process of creating three dimensional objects from digital files via a materials 'printer'. Seen by many as the next techno-breakthrough, the process has already triggered copyright-related legal battles in its Swedish home market.

Controversial website The Pirate Bay announced this week it would begin hosting hi-tech digital files - branded Physibles - that enable visitors to download and print objects via their 3D printers ... objects capable of becoming physical entities. The announcement has unprecedented implications for intellectual property law, raising issues on patents, copyrights and trademarks. Looking way ahead into the future and eyeing a dollar-laden prospect Pirate Bay hypes ...

[Estimated timeframe: Q1 2012 onward]

... "We believe that things like three-dimensional printers, scanners and such are just the first. We believe that in the nearby future you will print your spare parts for your vehicles."

A vision that drives a shard of fear into the world of material manufacturing and joy into the hearts of lawyers!

3D printing, which has long existed in the industrial world, has started to infiltrate the hobbyist community in recent years, according to German newspaper DW World which reports: "Fablabs" have sprung up in cities worldwide that teach people how to print physical objects, ranging from spare parts to art, and even edible objects.

The process is an "additive" manufacturing technique that essentially takes digital data and, with the help of a robotic arm, forms a physical object by "printing" or releasing a hardening substance like plastic in thin layers without a mold.

As utopian (or Orwellian) as data-to-object manufacturing may sound, it's a development rapidly gaining momentum and one that poses unprecedented implications for intellectual property law, encompassing patents, copyrights and trademarks.

Currently, the judicial landscape in unclear on the issue.

Last year, Dutch designer Ulrich Schwanitz developed a 3D object, naming it Impossible Triangle, which he sold through the 3D design company Shapeways. He later forced Thingiverse, an open-source repository site for 3D models, to remove instructions of how to recreate the shape, which was delivered by a former Shapeways intern.

Schwanitz's efforts are believed to be the first formal attempt to apply copyright law to 3D content.

In the months and years ahead, patent lawyers and open source advocates in their droves will explore to what extent existing intellectual property legislation impacts on 3D printing and other new technologies that transform digital data into objects.

The sound you hear in the background is the smacking of lawyerly lips!

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW-World.de
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5760

EU Mulls Draconian New Online Privacy Legislation

Bottom Line: The European Commisssion is proposing new, far-reaching data protection legislation that could impact on all companies trading in personal data.

The New York Times has obtained a copy of the European Commission's proposed new data protection legislation which, if enacted, will trigger anguish, protest and frenetic lobbying from the likes of Google, Facebook and Amazon.com. All of whom have much to lose if, in 2014 ...

[Estimated timeframe: 2014 onward]

... the European Parliament approves the new law.

It would impact on all online businesses trading in personal data, such as photographs posted on social networks, what people buy on retail sites, or seek via a search engine. More specifically, the proposed bill would additionally require:

  • Online data-gathers to tell consumers why their data is being collected and permit its retention only for as long as necessary.
  • If data is stolen, sites would have to notify regulators within 24 hours.
  • Consumers to be offered the right to transfer their data from one service to another — to deactivate a Facebook account, for example, and move pictures, posts and contacts to Google Plus.
  • It also governs digital life and commerce: who owns personal data, what happens to it once it is posted online, and what the proper balance is between guarding privacy and leveraging that data to aim commercial or political advertising at ordinary people.

According to Viviane Reding, the European Commission’s vice president for justice: “Companies must be transparent about what they are doing, clear about which data is being used for what. I am absolutely persuaded the new law is necessary to have, on the one hand, better protection of the constitutional rights of our citizens and more flexibility for companies to utilize our Continent.”

A full draft of the proposed regulations will be published in Brussels tomorrow and the European Parliament is expected to deliberate on the proposals in the coming months.

The law, if approved, will go into effect by 2014.

The New York Times notes that: "The regulation is not likely to directly affect American consumers. For American companies, its silver lining is that it offers one uniform law for all 27 countries in Europe. Currently each country, and sometimes, as in the case of Germany, each state, has separate laws about data protection."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NYTimes.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5755

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