135 Marketing Trends found for Corporate / Legal

To minimise / maximise the insight just click anywhere within the orange box
US Commerce Dept Rah-Rahs It for Online Commerce - and Consumer Privacy!

The Department of Commerce on December 16 issued a report detailing initial policy recommendations aimed at promoting consumer privacy online while ensuring the internet remains a platform that spurs innovation, job creation, and economic growth. The report outlines a dynamic framework to increase protection of consumers’ commercial data and support innovation and evolving technology. The Department is seeking additional public comment on the plan to further the policy discussion and ensure the framework benefits all stakeholders in the Internet economy. Says Commerce Secretary Gary Locke ...

[Estimated timeframe: Q1 2011 onward]

“America needs a robust privacy framework that preserves consumer trust in the evolving internet economy while ensuring the web remains a platform for innovation, jobs, and economic growth.

"Self-regulation without stronger enforcement is not enough. Consumers must trust the internet in order for businesses to succeed online.”

Global online transactions are currently estimated at $10 trillion annually. Between 1998 and 2008, the number of domestic IT jobs grew by 26% – four times faster than US employment as a whole – with IT employment projected to increase another 22% by 2018.

The latest report, based on extensive public input and discussion, recognizes the growing economic and social importance of preserving consumer trust in the internet.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: US Commerce Dept
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5449

EU to Kill Cigarette Branding

New rules mooted by the European Commission last week could result in a comprehensive ban on the branding of cigarettes and other tobacco products. If the legislation is adopted, manufacturers will be forced to sell their products in generic plain packaging across the twenty-seven nation Union. Although cigarette-makers have been aware for some time of the impending threat, they will have to move fast to lodge any objections which must be filed by December 15. A decision is expected by February 2011, although a new law is unlikely to take immediate effect and ...

[Estimated timeframe: Q1 2011 - 2015]

... it could take another five years before the law is enforced - especially if the tobacco companies carry out their threat to legally challenge the ruling.

UK health minister Andrew Lansley believes plain packs would de-glamourize the habit and deter young people from taking up cigarette smoking.

The Tobacco Manufacturers Association, unsurprisingly, disagrees: "We do not believe any plans for plain packaging are based on sound public policy, nor any compelling evidence."

The International Advertising Association is likewise opposed to the legislation. In a letter to the EU, Erich Buxbaum, IAA  vice-president and area director for Europe, warns: "All brands are registered trademarks. This could lead into a vast legal process - companies will sue the EC. They pay a lot of money every year for their trademarks."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5420

FTC to Pile-On Web Privacy Pressure in 2011

Whilst acknowledging that the Federal Trade Commission isn't currently calling for privacy legislation, chairman Jon Leibowitz said he hopes a new report will guide lawmakers and policymakers. However, Leibowitz warned he can envision supporting new laws in the future. "From my perspective, and I'm speaking only for myself, a legislative solution will surely be needed if the industry doesn't step up to the plate," he told reporters. He also drew attention to the ineffectuality of existing 'do not track' procedures, citing  ...

[Estimated timeframe: Q4 2010 onward]

... behavioral advertising - or serving ads to web-users based on data collected about them whilst online. The report also also urges that site-owners' privacy policies should be streamlined and simplified.

Companies should make a greater effort to ensure that consumers are making informed decisions about allowing online tracking. States the report: "To be most effective, choices should be clearly and concisely described and offered when - and in a context in which - the consumer is making a decision about his or her data."

Predictably the Interactive Advertising Bureau opposes any attempt to legally enforce privacy. "At this time we believe our self-regulatory program is capable of providing the functional equivalent of do-not-track; thus there is no need for government regulation," counters Mike Zaneis, IAB senior vp and general counsel.

The FTC invites comments on the privacy report from interested parties up to January 31 2011.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5423

Europe to Probe Google's Alleged Abuse of Dominant Market Position

Internet search titan Google is set to undergo an in-depth probe by the European Commission following allegations that the Mountain View-headquartered company has abused its dominant market position. Hands aloft in pious indignation, Googleliath insists it has never intentionally damaged competing services, and its sole aim is “to provide the best results for users”. It claims there are “compelling reasons” why rival search services were ranked lowly by its dispassionate algorithms.

[Estimated timeframe: Q4 2010 onward]

Four charges have been laid against the US search titan:

  1. That it has intentionally 'hurt' competing services.
  2. It has lowered the “quality score” for sponsored links of competing vertical search services.
  3. It has imposed exclusivity obligations on advertisers, preventing them from placing certain types of competing advertisements on their websites.
  4. Restrictions have been imposed on the portability of online advert campaign data to competing online advertising platforms.

Google denies that it holds a dominant position in online search despite its massive market share, and insists it will vigorously defend the four charges.

Thanks to Google's legion of lawyers and the EC's bureaucratic machinery, the investigation is expected to extend over several centuries!


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5415

European Commission Plans EU-Wide Patent Registration System

 In a bid to ease the administrative burden for firms registering patents, the European Union plans in the near future to implement a simplified and cheaper European patent system - a goal that has eluded the trade bloc for a more than a decade. However, a number of major stumbling blocks must first be overcome ...




[Estimated timeframe:Q4 2010 onward]

... not least the lack of unanimity on the issue among the twenty-seven member states.

Germany, the UK and several other countries want a fast-track deal under the "enhanced co-operation" procedure. Italy and Spain, however, objected to a Commission proposal to have three official languages for registering patents - English, French and German.

A language dispute has delayed progress on an EU-wide patent system. Despite which a procedural device known as "Enhanced Co-operation" allows nine or more countries to push ahead with a measure they deem important but is blocked by a small minority of EU states. Other countries can join them at a later date.

The procedure has been used only once before - to simplify divorce rules in cases where spouses come from different EU countries.

Legal experts say a fast-track deal on a European patent system will not conflict with EU competition rules, a senior official in the Belgian EU presidency told the BBC on Monday.

The official, who asked not to be named, confirmed that enhanced co-operation was now the preferred option and that Belgium was acting as "honest broker" in the negotiations.

The Irish Republic, the Netherlands, Sweden and Slovenia are reported to be in the "fast track" group, along with Germany and the UK.

The Commission says a single EU patent system would reduce translation costs from the current 14,000 euros (£12,226) on average to just 680 euros per patent.

The EU has been wrangling over plans for an EU-wide patent since August 2000, when the Commission first called for a regulation to settle the matter.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5410

FCC Aims to Shoehorn Net Neutrality Rules Despite Republican Majority

The future independence of the internet could be assured as early as December 15 according to Capitol Hill insiders. Despite the Republican Party's new majority in Congress, the Federal Communcications Commission is expected to shoehorn-through new regulations [aka 'net neutrality' rules] that will prevent internet service providers from blocking or favoring content online. The FCC's new regulations are expected to ...

[Estimated timeframe: Q4 2010 onward]

... reflect legislation proposed earlier this year by the outgoing Democratic chairman of the House Energy and Commerce Committee, Congressman Henry Waxman.

Despited winning support from most of the big telephone and cable companies, the draft legislation is opposed by many Congressional Republicans. Waxman's bill, had it been passed, would have prohibited wireless carriers from blocking websites and prevented phone and cable groups from “unjustly or unreasonably” discriminating against lawful internet traffic.

Although most telecom and cable companies initially resisted the proposals mooted by Waxman and FCC boss Julius Genachowski, the new bill, if passed next month, could be grudgingly welcomed by the larger cable and telecoms firms.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5398

FCC Seeks to Hobble Google's Future Trading in Personal Data

Hand held aloft in pious indignation, Larry and Sergey's money machine insists it has not broked its own sixth commandment: "You can make money without doing evil." And Google really, truly and honestly doesn't know why that nasty Federal Trade Commission and those fun-denying Republican and Democrat politicians want to interfere with its right to exploit the planet's private information for commercial gain.

[Estimated timeframe: Q4 2010 onward]

Prominent in the line of hostile fire is Google's Street View project which ostensibly collects images of residential neighbourhoods for its online mapping service. But - purely by accident of course - Street View has also collected a highly exploitable mass of personal and private information. Without the permission of the data-owners. And the US (and European) body politic doesn't like it!

Federal Communications Commission enforcement bureau chief Michele Ellison says the commission is probing whether Google had violated the law following the search group's admission last month it had collected passwords, emails and other private information from unsuspecting individuals.

The FCC’s announcement follows a controversial decision by the Federal Trade Commission, the top US consumer protection watchdog, to abandon an investigation into the company. The FTC’s move was criticised by privacy advocates, who claimed the decision was premature.

But the FCC’s probe could represent just the tip of the iceberg for Google. One influential Republican lawmaker in the House of Representatives, who will have new power following last week’s congressional elections, has signalled that Republicans will take a closer look at the Street View incident.

Republican Joe Barton, ambitious to become chairman of the powerful House Energy and Commerce Committee, said in a recent interview that it was virtually guaranteed that executives from Google would be asked to testify on Capitol Hill. The company, Barton alleges, had made "a conscious effort to collect information. It wasn’t just kind of accidentally gathered.”


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5376

Google Provokes EU to Review Online Privacy Law

The European Union has proposed new privacy rules to protect citizens sharing personal data with websites such as Facebook and Google - a move that  will likely draw a line in the sand for privacy-promiscuous US tech companies. It is also likely to alienate the advertising and media industries on both sides of the Atlantic. Google and Facebook have already incurred the ire of EU regulators and politicians this year for collecting personal data without authorization - in particular the former's unauthorized collection of sensitive personal data whilst purportedly trawling the Europe's streets for StreetView data.

[Estimated timeframe:2011 onward]

The draft European Commission rules - snappily titled A Comprehensive Approach on Personal Data Protection in the European Union - imply the imposition of an online "right to be forgotten."

Such a dispensation would confer on EU citizens a legal right to demand that websites permanently delete already submitted personal data. The proposed rules also mandate that users give explicit consent before companies can use or process their personal data in any way. The mercifully brief (20-page) document also condemns website operators' current privacy policies as "opaque".

States EU Commissioner for Justice Viviane Reding: "The protection of personal data is a fundamental right. To guarantee this right, we need clear and consistent data-protection rules. We also need to bring our laws up to date with the challenges raised by new technologies and globalization."

The proposal recommends giving consumers the right to sue companies for privacy breaches and also proposes criminal penalties.

The Commission, the EU's executive branch, will submit the proposal as legislation next year. It will then be debated and amended by EU members and the European Parliament before becoming law.

In the interim, expect frenzied lobbying from all interested parties - plus loud howls of transatlantic indignation!

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5374

UK Government to Review Copyright Laws, Says Prime Minister

Britain's intellectual property laws are to be reviewed to "make them fit for the internet age," prime minister David Cameron (left) has announced. He said the law could be relaxed to allow greater use of copyright material without the owner's permission. His announcement was welcomed by internet campaigners who contend it will boost small businesses.


[Estimated timeframe: Q4 2010- onward]

However, any changes are likely to be strongly resisted by the music and film industries who have campaigned against copyright reform.

Speaking at an event in the East End of London, at which he announced a series of investments by IT giants including Facebook and Google, the prime minister said:  "The service [such companies] provide depends on taking a snapshot of all the content on the internet at any one time and they feel our copyright system is not as friendly to this sort of innovation as it is in the United States.

"Over there, they have what are called 'fair-use' provisions, which some people believe gives companies more breathing space to create new products and services.

"So I can announce today that we are reviewing our IP laws, to see if we can make them fit for the internet age. I want to encourage the sort of creative innovation that exists in America."

Commented Jim Killock of the UK Open Rights group: "It is long overdue - some of our copyright laws are frankly preposterous.”


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: http://www.bbc.co.uk/news/uk-politics-11695416
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5369

IT and Ad Titans Unite to Curb Online Privacy Abuses

What do Microsoft, Yahoo, Facebook and WPP Group have in common? All are afeared that abuse of online privacy could kill the goose that laid the golden advertising egg. In particular they are worried by the tracking of onliners' web-surfing habits in order to target ads. So much so that they have pledged their support for a new self-regulatory system to police such abuses. It's part of a drive by ad agencies and the IT industry to get their cyber-house in order before the heavy hand of federal intervention does it for them. Explains Interactive Advertising Bureau chief Randall Rothenberg ...

[Estimated timeframe:Q3 2010 - onward]

..."what we are really talking about here is trying to make the interactive advertising supply chain much more visible, more transparent to consumers, so that they have a much better ability to understand what is going on, and act on it."

Leading the initiative are a coalition of trade groups, including the Council of Better Business Bureaus and the US Direct Marketing Association.

Building on a set of voluntary guidelines issued in July 2009 that requires avertisers and website owners to clearly explain how they track and use the information they collect about consumers' online activities, the new policing system is designed to determine whether websites and ad companies that collect data on consumers are complying with those guidelines.

The latest rules require disclosure about how information is collected and subsequently used. And also call for a simple method for consumers to opt out of information-tracking. Although the latest initiative has no enforcement authority, it is hoped that peer pressure and the threat of public exposure will bring violators to heel.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=5290

First Previous 1 2 3 4 5  ... Next Last