130 Marketing Trends found for Corporate / Legal

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eMail Marketers Face Tighter Regulation

Trend Summary: The European Union this week agreed to implement new regulations for data sharing and protection.

In a move that will profoundly affect eMail marketers, the European Parliament this week passed the General Data Protection Regulation bill [GDPR] giving member states two years to comply with the regulation and incorporate the GDPR into their own ...

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... national laws.

The GDPR bill, however, is not as draconian as it first may seem, allowing eMail marketers a period of grace until March 2018 to comply with the new email and data protection laws.

The new regulation will also affect anyone sending emails to or from subscribers residing in member states of the European Union.

A press release from the European Commission states that complying with the bill will likely be more difficult for marketers as it enables EU citizens to “better control their personal data”.

The release continues: “At the same time modernised and unified rules will allow businesses to make the most of the opportunities of the Digital Single Market by cutting red tape and benefiting from reinforced consumer trust.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2015 - Q4 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://marketingtrendtracker.com/article.aspx?id=6793

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